Articles
Over-the-top (OTT) videos via tv streaming have become increasingly popular. Research shows an expected 26% growth in OTT services by […]
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Americans are closing their burned-out eyes and opening their ears to be entertained, according to a study of pandemic-fueled trends. […]
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Integrated marketing involves more than just a media mix. It has everything to do with how you think about your […]
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Integrated marketing is about unifying your message and strategy across multiple platforms to ensure better performance and a unified brand presence. Integrated advertising is the cousin of integrated marketing, taking all the same goals and lessons and applying them to paid advertising campaigns. But no initiative comes together by accident — you need careful planning, strategy, and execution to make everything work in your favor. Here’s how to get started.
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The buyer’s journey is the process that any person goes through on their way to making a purchase, starting with the very first time they realize that there’s a problem that they’d like to solve. Here’s why you should care.
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If you’re not running an integrated marketing strategy, you probably should be, and that means hiring a full-service integrated marketing agency that knows their way around the myriad techniques and channels you’ll be using. But to make sure you’re getting the best possible results from your marketing agency, there are a few things you should keep in mind.
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Marketing is the lifeblood of your business, but it’s not foolproof. If you’re not keeping close track of your strategy, your execution, and your results, you’re just pouring money down the drain. If you’ve been spending on marketing and not seeing results, here are a few things that might be going wrong.
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It wasn’t so long ago that there were only a handful of channels you could use to market your business. […]
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