Articles
Marketers sometimes find themselves in the unenviable position of having to convince people that what they do is necessary. Some […]
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It’s one thing to realize the importance of a continuous, dedicated marketing strategy, but it’s another thing entirely to put […]
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It’s that time of year again. With quarter four already underway and 2023 quickly approaching, companies must take stock of […]
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Every business owner would benefit from having a “model customer” who could provide feedback and express preferences and opinions about […]
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Partnership marketing occurs when two or more brands or companies work together to build each other’s businesses. The collaboration is […]
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Advertising is an essential function for nearly every business. It creates sales, improves revenue, and creates awareness for the brand. […]
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It’s time to start planning your 2022 marketing budget. In fact, many companies are already analyzing and planning their marketing […]
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For a business of virtually any size or age, marketing should be a significant piece of your budget. Importantly, however, it will only achieve the desired results if you’re using it right. If your marketing budget isn’t producing results, there are a few things you can do to optimize it.
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