Articles
Every marketer is familiar with the customer journey– the idea that customers engage in a series of start-to-finish interactions that […]
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Even before Covid, the world was becoming increasingly accustomed to moving their lives online. Shopping, news, and connecting with loved […]
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Venture capital marketing might prove highly challenging in the current landscape that involves an increasing number of information-savvy investors. While […]
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As has been the case for the past few years, holiday marketing efforts may have to pivot to meet the […]
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Understanding what an organization’s customers want and need allows it to connect with them in a way that positions it […]
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Numbers don’t lie, but it takes curious marketing teams to see the whole story behind them. To report effectively on […]
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Why do people buy things? What motivates them to make a purchase? If businesses don’t understand why their customers buy, […]
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They’re among the savviest consumers marketers have had to contend with. They have a combined spending power of over $144 […]
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