Articles

It’s that time of year again — Valentine’s day. Known worldwide as a holiday for dynamic duos, Valentine’s Day is […]

Every business owner would benefit from having a “model customer” who could provide feedback and express preferences and opinions about […]

Sales and marketing teams share a shared goal: to provide customer value and drive company results. However, these two teams […]

The alignment of marketing and sales remains a significant challenge for many companies. A sales-qualified lead differs markedly from the […]

The marketing world is constantly evolving. Most recently, we’ve seen a major and sudden pivot to digital, remote, and contactless […]

Salespeople tend to be resistant to changes in their routines — sales is an art form, and they often don’t appreciate the addition of cumbersome software and tracking tools to their techniques. Despite their hesitation, a CRM is one of the most valuable additions to your organization’s tech stack. A CRM can make your entire organization, from marketing to sales to service, more efficient and streamline throughout the sales process. Here’s how to convince your salespeople of the importance of a CRM.

Keeping your existing customers happy means assisting them at every step of the way, which is why the handoff from sales to service is a crucial step. A smooth transition from sale to onboarding to the Client Services team ensures that an account is being managed properly during a vital time in the beginning of the client relationship. How can you make that happen?

Rather than siloing your departments, asking marketing to generate leads and attention and then asking sales to “go out and sell,” consider how your marketing department or agency can assist your sales team.