Articles

Sales and Marketing Alignment Lack of sales and marketing alignment — often called “smarketing” — isn’t a new problem. While […]

Dashboards And Reporting If you’re not keeping an eye on your goals on a monthly (even daily) basis, you run […]

It’s that time of year again — Valentine’s day. Known worldwide as a holiday for dynamic duos, Valentine’s Day is […]

Every business owner would benefit from having a “model customer” who could provide feedback and express preferences and opinions about […]

Sales and marketing teams share a shared goal: to provide customer value and drive company results. However, these two teams […]

The alignment of marketing and sales remains a significant challenge for many companies. A sales-qualified lead differs markedly from the […]

The marketing world is constantly evolving. Most recently, we’ve seen a major and sudden pivot to digital, remote, and contactless […]

Salespeople tend to be resistant to changes in their routines — sales is an art form, and they often don’t appreciate the addition of cumbersome software and tracking tools to their techniques. Despite their hesitation, a CRM is one of the most valuable additions to your organization’s tech stack. A CRM can make your entire organization, from marketing to sales to service, more efficient and streamline throughout the sales process. Here’s how to convince your salespeople of the importance of a CRM.