Articles
Keeping your existing customers happy means assisting them at every step of the way, which is why the handoff from sales to service is a crucial step. A smooth transition from sale to onboarding to the Client Services team ensures that an account is being managed properly during a vital time in the beginning of the client relationship. How can you make that happen?
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Rather than siloing your departments, asking marketing to generate leads and attention and then asking sales to “go out and sell,” consider how your marketing department or agency can assist your sales team.
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One of the most important synergies in your company is the cooperation between your sales and marketing teams. In fact, the failure to align sales and marketing departments is the number one reason that an organization’s annual revenue plateaus or even declines. Today, there are multiple technology solutions created with the purpose of solving the misalignment between sales and marketing, resulting in a more efficient company. How can technology help?
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Every brand has a mission. Some call it a reason to get out of bed in the morning. Some just call it a “why.” Whatever you call it, there’s more to your brand than just turning a profit. There’s a reason that your company needed to exist rather than all the other companies that work in your space.
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In the process of turning strangers into customers, marketing is only half the battle. The second half is sales, and […]
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The feud between sales teams and marketing teams is a tale as old as time. To hear the sales team’s side of things, the marketing team is too eager to turn prospects into leads, so they’re handing over leads that aren’t qualified and are hard to convert. From the marketing team’s perspective, the sales team isn’t working hard enough to convert qualified leads.
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The biggest speed bump in the process of turning a stranger into a customer historically comes from one place — […]
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ABM is the latest and greatest strategy for B2B companies, but it requires an all-in mentality. Historically, a drastic switch […]
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