Articles

Integrated Marketing
How Marketing Can Impact Your Sports Technology Organization
With sports having evolved into a multi-billion dollar industry, it’s not surprising that the importance of sports marketing has grown […]
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Integrated Marketing
Marketing Lessons Brands Can Learn from Sports Fans
The sports world has become a multi-billion dollar industry and is a part of daily life for billions of individuals […]
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Branding
Sports Branding: Establishing Your Identity
Brand identity is strongly associated with and tied to emotion and motivation. Well-developed brands inspire a strong emotional response and […]
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