Gobbling Up Profits with Thanksgiving Marketing
As hard as it is to believe, Thanksgiving is just around the corner, and with it comes Black Friday – the official kickoff to holiday shopping! As a small to midsize business owner, you should be giving some serious thought to your marketing plan for the Thanksgiving holiday. How can you generate interest in your brand during the holiday rush? Today’s post will highlight some great ideas for promoting your business this Thanksgiving in a way that will help you maximize end-of-year profits.
Thanksgiving is about more than just turkey, football, and Black Friday deals – it’s about giving thanks (go figure)! This is the perfect time for you to take the time to say, “Thank You” to the customers who have been loyal to you throughout the year. One of the best ways to do this is to offer exclusive deals or sales, or to send these clients a special gift. They’ll appreciate the gesture, and it will lock in their continued loyalty as they do their holiday shopping this season.
In addition to expressing your own gratitude for customer loyalty, it’s smart to get your followers display some gratitude themselves. Ask your fans to share what it is that they are most thankful for this year on social media. Encourage your readers to share a photo or a story that expresses their gratitude, making use of a special holiday hashtag. Those who participate will be eligible for a special prize. This type of a promotion will not only boost your presence on social media, but it will also boost the spirits of your consumer audience.
Host a Secret Sale
Everyone loves a good Black Friday or Thanksgiving sale, but do you know what they love even more? A secret sale! People like knowing that they’re in on something special and that they are getting access to exclusive deals and savings. Consider opening your doors an hour early, or offering discounted online prices for a specific time period. Make it exclusive by only promoting this secret sale on social media. You’ll be amazed at how quickly it gets people talking and directs the attention of new customers to your social media account.
Black Friday sales allow customers to score on some serious bargains while enabling businesses to rake in the profits, but the smartest businesses know that it should also be about giving back. Consider hosting a food or toy drive during your Black Friday promotion. Here, you can offer your shoppers an extra discount or coupon in exchange for non-perishable food items or a toy for children in need. You might even consider donating a percentage of your sales profits during the first hour of Black Friday shopping to a local charity.
Host a Scavenger Hunt
Looking for a way to keep people in your store longer? Try hosting a holiday scavenger hunt! Give your customers a list of items to find around your store (specifically, items that are tied into the holiday season). Everyone who participates can receive a simple prize or discount, or can be entered into a drawing for a big prize.
Keep the Deals Coming
Why have one day of Black Friday deals when you can have a week of spectacular promotions that keep your customers coming back? You might offer different discounts or promotions for specific products and services on various days of the week. This will maximize interest in your brand for a longer period of time, allowing you to gobble up even more profit.
Need a little extra help promoting your brand this holiday season? The pros at Madison Taylor Marketing are ready to jump on your team. Shoot us an email or give us a call for more info today.