Want Your Social Media to Stand Out in a Crowd? Try These Quick Tips!
When you take a look at the businesses that have really “made it” on social media, it may appear as though navigating these platforms comes naturally to their marketing team. The cool and carefree, yet highly effective, tone of each post seems to effortlessly pull in the masses and promote brand recognition. Perhaps you feel that your social media pages could never measure up to this standard. In reality, this couldn’t be further from the truth.
The fact is that, while it does take careful planning and hard work, successful social campaigns are within the grasp of companies of all sizes and walks of life. All you really need is a winning attitude and a few clever tricks up your sleeve. Take a look at the following 4 tips for making your social media really “pop” and see for yourself how anyone — even you — can achieve greatness in the world of social media.
1. Let Your Personality Shine
One the the greatest advantages to working with social media is that it gives businesses like your own the opportunity to really bring your brand to life. What unique points set you apart from your competitors? Whether it’s your stance on environmental issues, your colorful dialogue, or your unique points of view, it’s important that you express these ideas in a singular, easily recognizable voice across all platforms — from your retail or business location to your Facebook or Twitter account.
2. Shake Things Up
Continuously putting out the exact same type of content time and time again can alienate part of your targeted audience. It’s smarter to mix up your content by alternating between subjects such as products, events, and lifestyle. You’ll have the most success in doing this when you create buyer personas for your customers. This will provide you with more insights into what makes your buyers tick, what problems they are faced with, and which types of things interest them most. In this way, you’ll be able to turn out valuable content that is actually appealing to a wide range of readers.
3. Stay Engaged With Your Audience
The whole point of social media is to, well, socialize! Some businesses, however, make the mistake of talking at their target audience instead of connecting with them. There’s a huge difference. You can fill your social media pages with numerous postings each day, but your customers will quickly lose interest if you’re not engaging back. Instead, try rewarding your fans’ regrams and retweets in fun contests and giveaways. You might also encourage your customers to post pictures related to your brand with a specific hashtag. You can then select your favorite photos and give a shout out to your fan base. This will make your followers feel celebrated and truly connected to you.
4. Enjoy a Healthy Blend of Virtual & Reality
Social media can be used to connect with your customers not only in the virtual plane but also out in the “real world”. Be sure to take advantage of these platforms when announcing events that are sponsored by your business, such as workshops, seminars, block parties, sales promotions, etc. This is a great way to tie everything together and create strength for your brand.