two hands holding a cell phone with the snapchat application open

What Every Business Should Know About Snapchat

Snapchat: It’s not just for kids. In case you’re completely oblivious to messaging apps, Snapchat (known for its disappearing messages, or “snaps”), is the most widely used social messaging service used by millennials, AKA the people your brand most desperately needs to connect with! Despite its popularity with the younger crowd, though, many businesses are totally clueless about Snapchat, or simply view it as silly and unimportant.

This could not be any further from the truth. If you’re marketing your company correctly, you should be setting up shop wherever your customers are congregating, and that means you should be getting your Snapchat on!  Here’s a look at everything you need to know about Snapchat so that you can start creating snaps and stories that will captivate your target audience.

Snapchat is Huge. Like, Really Huge.

If you thought Twitter was big, consider the fact that Snapchat has already surpassed Twitter in its number of users. That number continues to grow every day, and Snapchat is even on target to get way bigger than Instagram. Today, 150 million people will use Snapchat, and by 2020, 1/4 of all mobile users will be sending snaps. Will you?

Millennials Heart Snapchat

Although Snapchat has stolen the hearts of people of all ages and backgrounds, it’s especially popular with the young’uns. In fact, 69 percent of Snapchat users are between the ages of 18 and 24, making it THE platform to use when attempting to market to millennials. Snapchat can help you get a big boost in this demographic.

NOW is the Time for Brands to Adopt Snapchat

At this time, a mere five percent of companies are making use of snapchat. Like we said before, many businesses just don’t “get” Snapchat and, therefore, choose to ignore it. If you’re looking to grab the interest of your consumers, build up an audience, and grow your brand, today is a great day to start snapping. The less competition you’re faced with, the more opportunity you’ll have to interact with your audience on a personal level and forge lasting connections that will drive sales and create brand loyalty. At the same time, you’ll come to be viewed as a brand that’s ahead of the curve and on top of current trends – a huge plus with the younger demographic!

It’s Really Fun!

People wouldn’t be flocking to Snapchat if it wasn’t a lot of fun to use. In addition to adding humor and joy to a user’s day, the messaging app is very simple to use and allows people to stay connected to one another in a totally unique way. Businesses can take advantage of this by adding some fun, imagination, and personality to their marketing strategies. Creating a funny, silly, informative, or otherwise interesting snap takes just a few minutes but can make a big impression on your followers. You can use Snapchat to give your customers a behind-the-scenes look at your brand, offer exclusive content, create contests, demo or preview new products, announce special promotions or sales, or even demonstrate useful tips or hacks for your products.

Because the majority of businesses are trying to reach a younger crowd, we’re super excited about the marketing possibilities presented by Snapchat. If your brand is more focused on products for demographics that aren’t necessarily using Snapchat, though, your resources would better be spent elsewhere. If you’re not sure whether or not your audience is on Snapchat, we’d love to assist you. Madison Taylor Marketing can help you develop a Snapchat strategy of your own, or can help you to direct your attention towards a social platform that better meshes with your style.


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