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Why Does Your Business Need a Blog?

Blogging sure has been taken for quite a ride, hasn’t it? What started as a way for the average Joe to rant and rave about everything under the sun has turned into one of the most useful tools in business. So, why is it so important that your business has a blog of its own? Here are some simple reasons:

A Website is Lonely Without a Blog

If you’re not blogging, are you even on the web? Just kidding – mostly. If you’re not populating your site with fresh content and blogs regularly, your metrics are likely suffering. If you don’t have a blog, then you’re out of the loop – and that’s bad for business. The good news is that blogging doesn’t cost a ton of money and an outside agency will assist you in maintaining consistency to increase exposure.

Blogs Give Your Personality a Chance to Shine

No one wants to do business with a boring company, especially younger consumers who make it a point to seek out interesting, exciting businesses they can connect with. Blogs provide you with the perfect opportunity to let your voice be heard – and if you do it the right way, then your personality will come through and help drive conversions on your site.

Blogs Provide Interesting Content to Your Customers

The average American spends an average of 17.6 hours per week using the internet at home. That’s a lot of screen time! Providing your customers with fresh content means you’ll stay in front of them during their time online. If your blog can succeed in providing interesting, engaging content to new, existing, and potential customers, you will keep them coming back for more. And if your content is really special, readers will share it across their social media platforms.

Blogs Build Your Brand

Think of each blog as a brick adding to the foundation of your business. Each blog doesn’t need to discuss your business’s offerings ad nauseum, but they will help to boost your brand over time. Customers will have a well-rounded view of what your company does, and they’ll have a more detailed idea of what your offerings are and the general personality of your company. If you want to make sure your brand stands out and has a voice, blogging is the perfect way to do exactly that.

Blogs Improve Your Google Rankings

Google loves fresh content – that’s a fact. You should make every effort to publish new content frequently so Google continuously indexes your site and pushes your site higher in rankings. A stagnant site doesn’t just look boring to Google – it could be reducing your ability to convert new customers.

If your business doesn’t yet have a blog, the friendly folks at Madison Taylor Marketing can fix that! In fact, we’ll figure out a complete marketing strategy for your company that will include blogging, website design, content creation, email marketing, social media, and anything else that fits with your company’s goals and needs. Give us a shout and we’ll get you started!


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