Your 2017 Resolution? More… Social… Media!
Happy New Year, Friends!
If you thought that a new year would mean that we would finally stop talking about how important social media is to your marketing efforts, guess what? You thought wrong! Now, more than ever, it’s imperative that you step up your social media marketing game. Social media is only getting bigger, and if you don’t embrace it now, you’re going to lose out on a lot of amazing opportunities to connect with your consumer audience.
We challenge you, right here, right now, to resolve to utilize social media more in 2017. Of course, you can’t stick to a resolution if you don’t have a game plan, now can you? To set you up for success in achieving your goal, we’ve compiled a list of specific ways that you and your marketing team can embrace social media in the new year and beyond.
Integrate Your Blog
Those who haven’t yet integrated their marketing blogs with their social media accounts are seriously missing out. This is, quite possibly, the easiest way to stay current and active on social media without actually having to put forth much more effort than you’re already making in developing your blog posts to begin with! Each time new content is posted to your blog, it will also feed into your social media accounts, creating a new post. You might consider including a blurb to encourage your readers to check out your latest posting, but either way, it’s basically killing two birds with one stone!
If your previous social media marketing efforts have pretty much been limited to you talking AT your audience rather than WITH your audience, it’s time for a change. We suggest that you name a single person within your organization as the “voice” of your brand. This person should be in charge of regularly responding to questions and comments – positive and negative – that are coming from your current and prospective customers. The more that you respond to consumers who reach out via social media, the more customers will continue to engage with you in this manner, thus increasing your ability to gain insights and information about your target audience.
Although Periscope and similar live social media technologies have been around for a little while now, the “live” concept has really only started to take off with the emergence of Facebook Live in 2016. People are slowly but surely embracing the idea of tuning in on live postings by their friends, and interacting with them in real time. As a small to mid-sized business, live marketing presents you with a host of opportunities for connecting with your audience in ways that will take your brand to the next level. Consider putting on live demonstrations of your product in use. Here, your audience will have the ability to ask their questions about how to use your products AS you demonstrate, providing you with the ability to back up and address their inquiries and establish a higher degree of product awareness and understanding… or ramp up excitement about your company’s events by posting live from the party, conference, or trade show. There are a million ways to benefit from live social marketing.
If you’re going to commit to becoming more actively involved with social media marketing, you need to make sure that you’re sticking to a regular posting schedule. When you post consistently, your audience will know when to expect new content, and will be much more likely to interact with you.
Need help sticking to your New Years resolutions? The pros at Madison Taylor Marketing are here to help. Give us a call to get started today.