Marketing strategy and execution for every channel, audience, and organization.
Marketing Strategy and Services
Marketing strategy starts at the top. We’ll take a holistic look at your company’s short- and long-term needs and goals, generating campaign and channel strategies, implementation planning, and operational benchmarks to move your company forward.
We give execution just as much detailed attention as strategy development. A well-researched content strategy sets the stage for implementation, including detailing which channels are likely to generate the best engagement from your target audience, Our content production includes creative design for all your branding and visual media and continuous creative production to meet your needs going forward. Multiple internal quality assurance points ensure your marketing is always representative of your brand quality.
Finally, our marketing and strategy services include a complete analysis of all campaign data. We’ll scrutinize progress against defined KPIs that align with your strategy and content, develop a customized analytics strategy for continual improvement, and allow data-driven decision-making to guide ongoing optimizations as consumer data rolls in.
BRAND BUILDING & EVOLUTION
Your customers will interact with your brand at least half a dozen times before they make a purchase, and you want every one of those touchpoints to put your best foot forward. We’ll help you create a brand that’s unique and distinctive.
A good brand needs a genuine connection between their purpose for existing and their public image. We’ll start by helping you find and clearly articulate your purpose — the driving force of your company that distinguishes you from your competition.
With that purpose in mind, we can go to work establishing the brand itself. We’ll select and implement color schemes, imagery, voice, tone, messaging, and platforms for presentation.
If your brand is already well-established, we can incorporate your existing guidelines with the newest research data and insights to attract the attention of the next generation of consumers. Existing brand integration with our marketing strategy and services is easy, and it’s a powerful approach to generate and retain customers.
An integrated marketing campaign incorporates every step of the process, from strategy and planning to execution and analytics. It’s our specialty to determine which channels will be the most effective for your brand and your audience, how to craft your messaging, and how to drive your company’s marketing toward your broader business goals.
We’ll start with your core brand messaging, digging into your business’ goals and priorities until we understand your business as well as you do. Once we have a comprehensive understanding of your business goals and needs, we can start on a strategy of intelligent and coordinated channel utilization.
With an on-brand and consistent message, we put the data to work to tell us where and when to reach your audience. Real-time audience monitoring ensures we make smart adjustments, and the ability to target and re-market to the highest value buyer personas means every dollar is well spent.
Account Based Marketing
For B2B companies, a broad marketing approach is likely to be less effective than a targeted one. An account-based marketing (ABM) approach tailors your materials and messaging for the exact client you’re trying to sell to, down to the individual decision-makers at each company.
We’ll start by examining the key selling points of your product to craft an ideal customer profile (ICP). We’ll build a list of the companies that are most likely to be receptive to your messaging and interested in your product, then use geo-targeting, IP targeting, re-marketing, and consumer behavior research to determine exactly who the most important targets are for your account-based messaging.
Once we know who we’re targeting, we can build customized messaging materials designed with those companies and individuals in mind. We can create custom landing pages, emails, social ads, and more to convey the benefits of your product to the people who need to see it most.
After any ABM campaign is launched, we’ll monitor the data and analytics, including important KPIs, to quantify the success of our approach. Using existing generalized ABM campaign data alongside real-time monitoring of your live campaign materials, we can adapt and evolve our strategy to optimize our techniques on an ongoing basis, making your future marketing campaigns even more effective.
The best product in the world won’t create sales if no one knows about it. We’ll design and implement a demand generation strategy that uses hard data to create awareness and interest in your business, ultimately generating leads and driving revenue.
That starts with understanding your buyer’s journey. We’ll take the time to dig deep into your existing and previous customers, marketing channels, and prior campaigns to create a thoroughly mapped buyer’s journey so we can tell exactly how people are finding you and how to bring in more prospects.
Our team builds and executes brand-consistent content, offers, workflows, calls to action, and other conversion optimization points to attract and convert your audience. And with account-dedicated expert marketers and web developers on your team, you can rest assured we’ve got your demand generation needs covered.
Results is not a buzzword at Madison Taylor Marketing. It’s simply what all of our efforts set forth to achieve. Otherwise, what’s the point? The return you can expect on marketing strategy and services investment, demonstrated in our case studies, isn’t hype. Our bottom line is to improve your bottom line.CASE STUDIES
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Pillars of Marketing
Want to know everything there is to know about a particular marketing subject? Our pillar pages explain the ins and outs of marketing strategy, concepts, and execution. Everything we know in one tidy package.
Sharing is caring, right? Find the answers you’re looking for in our actually useful resources. We front the knowledge on research, planning, alignment, marketing, advertising, web development, and more so you can get to work now. We’ll be here when you need us.