Essential concepts for serious marketing.
Traditional Advertising in a Digital Age
With attention and spend shifting heavily toward online mediums, traditional advertising approaches may appear to be less of a priority. However, when planned, constructed, and executed correctly, a traditional ad campaign can be a powerful complement to your digital ads.
Data and Analytics
While writers often pair them together, it’s important to distinguish between data and analytics. Data is raw information. There’s no limit to the amount you can gather, but data collection is only half the picture Analytics is the examination of that data and the ability to draw conclusions about patterns, predictions, and cause-effect relationships. To succeed in today’s data-driven marketplace, marketers must be competent at both collecting and analyzing data to drive results.
Marketing and Customer Success Alignment
Now, more than ever, companies need to be focusing on the satisfaction and success of their existing customers — even more than they need to focus on acquiring new ones. In an increasingly competitive digital world, maintaining a loyal customer base is one of the most important things you can do.
The Science and Psychology of Marketing
Between studying the marketers of the past, keeping an eye on the trends of the future, and examining the data and analytics of every piece of content they put out, marketers can anticipate needs and create campaigns that appeal directly to what people most want.
User experience (UX) and user interface (UI) are used so often together that many people think of them as nearly interchangeable, but the distinction between the two is actually very important.
Marketing is an ever-evolving science, and we marketers have to change our tactics all the time to keep up with the developments of the modern world. Channels are always changing, rising and falling in popularity, and it’s harder than ever to find the right way to appeal to your audience.
The latest and greatest development is account-based marketing, also known as ABM. For the right business with the right customers, ABM can be a hugely advantageous, lucrative strategy.
Marketing is a moving target. Your goals, channels, campaigns, and audience will change on a constant basis. It's important to know where marketing budgets come from, how to decide where to spend them, and how to measure whether your spending is working.
Web design is an extremely complicated aspect of your brand and your marketing, but it’s also extremely important. In today’s connected, digital world, you simply can’t afford not to have a website.
People have been ringing the death knell for email marketing for more than a decade, but email marketing is one of the most efficient uses of your marketing dollars available.
Growth-driven design (GDD) is the next big thing. It’s a foreign concept to many people, and it might be a tough pill to swallow for a lot of clients, but we’re confident that it’s the new wave of web development.
Content marketing is the best way to generate a more loyal audience, better-quality leads, and better conversions. It takes a long-term vision, executive buy-in, a dedicated content team, and collaboration between departments, but the payoff can be substantial.
Not only is video ubiquitous, but it’s effective. Engagement rises, organic search goes up, and conversions follow. The fact is that video isn’t going anywhere any time soon, and if you’re not participating, you’re missing out.
Digital advertising has exploded by more than 20 times in the last decade, with no signs of slowing down. If you want to stand out in a crowded digital world, you’ll need a campaign executed with planning and precision.
With the right plan in place, you’ll grow your business, expand your digital footprint, attract more visitors, and eventually turn those leads into customers. Take a look at your past numbers, think about what’s attainable, and challenge yourself.
Lead generation is more important than ever. The days of being able to put ads on TV and reach huge, captive audiences are fading. Instead, you’re waiting for them to look for you, and making sure you’re front and center when they do.
Search Engine Optimization
SEO can be a pretty complex web to navigate, and it’s only getting more complicated as the internet evolves. On the other hand, there are some basic concepts to get you started that are super easy to grasp.
Inbound marketing - the process of attracting customers to your company by way of social media, SEO, content creation, and other techniques - has become the bread and butter across multiple industries.
You’re probably paying for all that site traffic, whether it’s boosted social posts or paid search results. You need to be making a return on your investment to make all that marketing worthwhile, and conversion optimization can help you get there.
Having a website is crucial to any modern business. It’s the hub of your entire business, allowing you to inform your customers and put forth whatever message is most important to you and your business.
Sales and Marketing Alignment
Sales and marketing are both cogs in the same machine — they’re both trying to draw in leads, convert them to customers, close sales, and increase revenue. That's why it's crucial to have both sides working toward the same goal.
Principles of Branding
We talk a lot about branding — how important it is to establish a brand, how you need a coherent message and image when you talk about your company, and how a good brand can elevate your business to a new level.
Social Media Marketing
You can’t run a business in the 21st century without social media. It’s how you manage your brand, addressing questions and complaints, and delighting your existing customers. Every point along that journey is equally important, so don’t let any opportunity go to waste.
A TRUE FULL-SERVICE AGENCY
We excel in every phase of the marketing process, from research and planning to campaign execution and analytics. We won’t pigeonhole you — every marketing strategy and solution we offer is built from the ground up to be unique to your organization.