Our Process: A look behind the curtain.
What We Do
The key to any marketing strategy is knowing how your customers think, what they need, and how to help them. The buyer’s journey is the central principle that we use to craft our approach.
We’ve broken the buyer’s journey down into five main phases:
Awareness: Your prospective customers are experiencing the symptoms of a problem, but aren’t sure what’s wrong yet. They need education, opinions, and insights.
Consideration: Your potential customers know what their problem is, but they don’t know how to solve it. They’re looking into solutions, but they haven’t decided which approach is best. They need hard data and research on the various answers to their pain points.
Purchase: Your prospects have decided how they want to solve their problem and they’re deciding between their various options. They want to know about pricing, features, service, and reviews.
Retention: Your existing customers have purchased your product, but they’re not committed to becoming recurring or lifelong customers. Your job (and ours) is to keep them happy and successful so they’ll see how much value your product or service brings to the table.
Loyalty: Your customers are the best resource you have — future customers will look to them for reviews and recommendations, so it’s important that they represent you well. We’ll help you leverage the goodwill of your existing customers to bring new leads into the pipeline.
By creating a strategy and content for each stage of this journey, we can help you attract and convert new leads from anywhere, whether your prospects are just starting the research process or on the cusp of making a purchase.
When you understand what we’re doing, we can genuinely work together to accomplish set goals. Whatever you need, we can map out a path to achieve. And we’ll always supply objective third-party reporting to map our progress and identify our opportunities. Here’s how we do it:
We divide our process into five main phases, each with its own component parts:
Situational Analysis: Assessing the current state of your brand, messaging, audience, and competitive environment
Objectives: Spelling out your company goals, aligning them with marketing objectives, and selecting quantifiable metrics and KPIs
Strategy: Developing personas and segments, establishing positioning, and creating a plan of attack for content and engagement
Tactics: Creating content, developing assets, establishing marketing channels, and allocating resources
Control: Collecting and analyzing data to determine which elements of our marketing plan are working and which need to be revised
As shown in the graphic above, this process is circular. We’re constantly measuring, iterating, and tweaking our approach to keep up with new trends and the shifting needs of your customer base.