Our Process: A look behind the curtain. 

What We Do

The key to any marketing strategy is knowing how your customers think, what they need, and how to help them. The buyer’s journey is the central principle that we use to craft our approach.


A graphic representation of the buyer journey, illustrating the tactics undertaken to address the awareness, consideration, purchase, retention, and loyalty stages by Madison Taylor Marketing on behalf of clients.

We’ve broken the buyer’s journey down into five main phases:

Awareness: Your prospective customers are experiencing the symptoms of a problem, but aren’t sure what’s wrong yet. They need education, opinions, and insights.

Consideration: Your potential customers know what their problem is, but they don’t know how to solve it. They’re looking into solutions, but they haven’t decided which approach is best. They need hard data and research on the various answers to their pain points.

Purchase: Your prospects have decided how they want to solve their problem and they’re deciding between their various options. They want to know about pricing, features, service, and reviews.

Retention: Your existing customers have purchased your product, but they’re not committed to becoming recurring or lifelong customers. Your job (and ours) is to keep them happy and successful so they’ll see how much value your product or service brings to the table.

Loyalty: Your customers are the best resource you have — future customers will look to them for reviews and recommendations, so it’s important that they represent you well. We’ll help you leverage the goodwill of your existing customers to bring new leads into the pipeline.

By creating a strategy and content for each stage of this journey, we can help you attract and convert new leads from anywhere, whether your prospects are just starting the research process or on the cusp of making a purchase.

Our Methodology

When you understand what we’re doing, we can genuinely work together to accomplish set goals. Whatever you need, we can map out a path to achieve. And we’ll always supply objective third-party reporting to map our progress and identify our opportunities. Here’s how we do it:


A graphic illustration of the Madison Taylor Marketing approach to strategy represented by a wheel that includes 5 hubs: situational analysis, objectives, strategy, tactics and action, and control.

We divide our process into five main phases, each with its own component parts:

Situational Analysis: Assessing the current state of your brand, messaging, audience, and competitive environment

Objectives: Spelling out your company goals, aligning them with marketing objectives, and selecting quantifiable metrics and KPIs

Strategy: Developing personas and segments, establishing positioning, and creating a plan of attack for content and engagement

Tactics: Creating content, developing assets, establishing marketing channels, and allocating resources

Control: Collecting and analyzing data to determine which elements of our marketing plan are working and which need to be revised

As shown in the graphic above, this process is circular. We’re constantly measuring, iterating, and tweaking our approach to keep up with new trends and the shifting needs of your customer base.


We excel in every phase of the marketing process, from research and planning to campaign execution and analytics.


Essential concepts for serious marketing – find the answers you’re looking for in our useful resources.



The Madison Taylor Marketing team are consummate professionals who continually exceed our expectations in quality, delivery, and customer service. Their leadership and vision are second to none, and their guidance will be invaluable for your business. It is truly a pleasure to work side-by-side with a company that leads with integrity and care.
Matthew P, Sr. Product Marketing Manager
Madison Taylor has been paramount in the evolution and advancement of marketing within our organization. The professionalism is outstanding, and the level of service and in-depth knowledge is unparalleled. The entire team is a pleasure to work with and I would highly recommend their services.
Melissa S, Sr. Marketing Manager
Madison Taylor Marketing has been indispensable in our marketing efforts. They've helped us really dial in our efforts to respond to our customers efficiently. We've put forth a number of challenges and they have consistently thought outside the box in order to help us with solutions. Clearly an expert in the field and I truly enjoy working with them!
Amy N , Director of Marketing
Madison Taylor is one of the most dynamic, innovative, and refreshing companies out there. Friendly and quick to respond, proficient and knowledgeable - this team is top-notch!
Julian M, VP Marketing
We've seen amazing growth in our organic and paid reach all directly attributed to their team. I'd recommend them to anyone looking to expand their presence online.
Steve N. , CEO
Madison Taylor Marketing is a well-oiled marketing machine. It is readily apparent that they are a POWERFUL forerunner of the marketing industry, and the crew is well-versed in the results-driven philosophy that makes MTM such a valuable asset to their clients. Bottom line: they are invested in their clients' prosperity, and they are driven to help their clients succeed in the best way possible.
Andrew D , Marketing Director
We enjoy the personal touch and attention we receive, combined with creative and experimental marketing ideas.
Howard B , Chief Operating Officer
They have increased our online presence and more importantly our client conversion. I highly recommend the Madison Taylor Marketing team to clients and other business owners.
Steven B , CEO
We were impressed with their upfront communication and how the process would unfold... We tested them during the process by making changes and going backward on some of the designs, but they stuck with us and were never frustrated. In the end, we worked together as a team and with their help developed a very good product.
Brad W, President
Knowledgeable and enthusiastic about all things marketing, everyone at this company relentlessly cares about making sure that their clients are not only seen, heard, talked about, and made into success stories - that is the definition of marketing, isn't it?
Mary R, President
The team proved to be very thorough and professional, and the results were amazing! I recommend Madison Taylor to any organization that is seeking a professional agency with a personal touch.
Charlie K, President
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