Aaron Rawls

Aaron joined the Madison Taylor family in 2017 as our Chief Information Officer. He has a passion for advancing organizations through strategic technology solutions. Aaron has more than a decade of leadership and technology experience, spending much of his career in higher education operations. He puts his expertise to work after hours by advising non-profits and small businesses in his community.

Aaron operates The Pug Farm – a non-profit animal welfare organization. He also serves on the executive board for Piedmont Arts, a nationally accredited arts museum in Southern Virginia. Aaron dedicated several years to the U.S.’ southwestern Baldrige program, a nationally sponsored organizational excellence program dedicated to promoting highly effective organizations in a global marketplace.

What Makes a Good Marketing Agency

So you’re shopping for a new marketing agency. Maybe you’ve grown beyond the capacity of your current agency, maybe you just started your company or you need to get your name out there. Whatever the reason, we’re here to help. So what should you look for in an agency? We’ve got some ideas.

The Basics of Account-Based Advertising


How Marketing Can Support Customer Success in Hard Times

Your job doesn’t end when you get someone to make a purchase — in fact, it’s just beginning. Returning customers are your best source of income, given that they can bring in business themselves. In fact, the ROI on a returning or repeat customer is between five and 25 times better than that of attracting a new customer, depending on who you ask.

A Marketing Perspective on Handling Reviews

We’ve got good news and bad news when it comes to customer reviews. The good news is that they’re important — 89 percent of customers read reviews before making a purchase, so positive reviews can be a huge boon to your business and your ability to recruit new customers. The bad news is that reviews aren’t always positive.

6 Reasons Your Marketing Strategy Isn’t Working

Marketing is the lifeblood of your business, but it’s not foolproof. If you’re not keeping close track of your strategy, your execution, and your results, you’re just pouring money down the drain. If you’ve been spending on marketing and not seeing results, here are a few things that might be going wrong.

How to Align Your Marketing and Your Mission

Every brand has a mission. Some call it a reason to get out of bed in the morning. Some just call it a “why.” Whatever you call it, there’s more to your brand than just turning a profit. There’s a reason that your company needed to exist rather than all the other companies that work in your space.

Convincing the Board that Marketing is a Strategic Asset

We know that marketing is basically the most important department in any company — of course, we’re marketers, so we’re not the most impartial group to be weighing in. In fact, marketing is often seen as a luxury by executives trying to shave a few extra dollars off their operating budgets, and that’s a mistake.

6 Storytelling Tips to Get your Brand Message Across

There’s too much marketing in the world for anyone to pay attention to it all. We say this as marketers who are regularly putting more messaging out there, so we know it’s true. But that doesn’t mean that you’re wasting your time trying to get your brand’s message across — it just means you’ll have to find another way to stand out.

Why (and How) You Should be Vulnerable in Your Marketing

Lots of people claim they hate marketing or advertising. They think it’s obtrusive, annoying, or deceptive. We know that that’s not true — what people hate is bad marketing. It’s just like music, really. There’s music out there that speaks from the heart and says something valuable about the world, and there’s music that’s pandering to a fanbase to make a quick buck. You want to be playing the former.

How to Use Marketing for a Successful Business Pivot

It’s an unfortunate fact of life that a lot of businesses fail. 21 percent of businesses don’t make it past their third year, and a full half don’t last five. The ones that do last can credit their success to a number of factors.
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