Advertising has changed dramatically since the days of Mad Men. People buy differently, sales cycles have changed, and there is more noise than ever. Just as television disrupted the radio industry, so too have Google and Facebook disrupted the way brands interact with their audiences. This evolution in connecting with consumers means advertising needs to change as well. Instead of spending just to spend or maintaining the status quo, companies need to take a strategic approach to advertising and carefully assess ROI.
Research is a necessity when determining where and how to advertise. Identifying your target market – and where they spend their time – is a critical step, along with placement and budget considerations to ensure your objectives are achieved. This exploratory process is the start of media buying and evolves into securing the right placements.
We handle all of the research and present you with options on how best to spend your advertising dollars. From there we’ll move to planning your advertising strategy and creating an action plan to ensure results.
Great creative leads to great results. Once the foundation is set during the media buying process, the next phase is identifying the message we need to amplify. We craft the perfect message and creative to help it shine.
From print to online, and everything between and beyond, we’ll identify an amazing strategy for your campaigns and put together ads designed to get your attention and increase your bottom line.
Once those ads start running, you need to hold them accountable. Analyzing results lets us see what’s working, what isn’t, and enables us to retool to ensure your advertising campaign is running like a well-oiled machine. In all things marketing, set it and forget it isn’t an option. We analyze and adjust on a monthly basis.
We actively monitor and analyze your advertising campaigns and present our findings and recommendations to you. From there, we’ll manage any changes to the approach or strategy based on those results.
INCREASE IN WEB TRAFFIC
INCREASE IN LEAD GENERATION
INCREASE IN SALES CONVERSIONS
INCREASE IN OVERALL ROI