Yes, content is still king. Content is the number one resource that drives marketing – from search engine optimization to help convert those who come to your website into customers. According to the Demand Gen Report in 2016, 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. Whether it’s in the form of a call-to-action, landing page, brochure, white paper, case study, or any other resource, these pieces are valuable marketing and sales assets and we’re here to create them from conception to copywriting to design.
PREMIUM CONTENT CREATION
A picture is worth 1000 words… well, sometimes we really need the words to do the talking for us. Not only does your website need to look amazing, it needs to communicate who you are, what you do, and why someone should care. We help you tell your story, get people excited, and drive those leads to you.
We’re masters at writing content optimized for search engines, not to mention presenting your company brand eloquently to encourage conversions. We know what works for web content and will apply that expertise to each and every page of your website.
Blogging increases your opportunity to be found on search engines. It gives prospects a better idea of who you are and why they should do business with you. It allows you to nurture those prospects through the sales cycle. It also serves as a flare to Google – sites that blog at 11+ times per month get 3 times the amount of website traffic than those who blog 0-4 times per month. Mainly because it’s new, fresh, key-word rich content that the internet craves. But blogging is TIME-CONSUMING and is often pushed to the sidelines. That’s where we help with your content creation so that you can concentrate on other areas of your business.
With a dedicated staff of copywriters, our wordsmiths will make your company shine. Couple that with our Inbound Marketing experts who apply strategy and cross-channel marketing to the mix and your blog articles are sure to out-perform your competitors. The blogs we create for you are 100% original and customized to you, and you own every word.
An excellent way to catalyze the sales process is through leveraging content – the very principle of content marketing. That means creating white papers, case studies, how-to guides, videos, webinars, and more that are available for download to potential customers visiting your site. Having these deeper conversations readily available to your audience not only encourages conversions but aids in the sales process. In essence, you’re letting them educate themselves on why becoming a customer is a great decision. Those who engage in this way have a higher closing rate than those who don’t.
Mapping out your premium content strategy is where we start. We identify the conversations in need of a deeper dive and those that your target personas need to have. From there we work with you to create content responsive to these conversations. We write all of the content and put it together in a nice package through our creative design. Finally, we launch through landing pages and calls-to-action throughout your marketing channels.
INCREASE IN WEB TRAFFIC
INCREASE IN LEAD GENERATION
INCREASE IN SALES CONVERSIONS
INCREASE IN OVERALL ROI