We believe that sales and marketing should be completely intertwined – they are the lifeblood of your company, and both need to be in top-notch shape to realize success. Ideally, both functions work in perfect sync, with total process and outcome transparency. We will help your company customize a robust game plan to do just that.
MARKETING & SALES ALIGNMENT STRATEGY
LEAD SCORING, RATING & DEFINITIONS
When both sides work together, marketing coordinates with sales to ensure the right leads are attracted and nurtured through the sales funnel. This collaboration also ensures both teams are working with the same, effective messaging and personas. Feedback and insight from both sides are exchanged and calibration happens organically. Once that cooperation forms, you have magic.
We’ll help establish processes and procedures so both sides can work together effectively and share accountability for company objectives.
All leads are not created equal, and each lead is at a different stage of the sales and buying cycles. Leads need to be defined so that marketing and sales can work together with accountability. Plus, effective lead management helps prioritize marketing and sales efforts.
Madison Taylor Marketing works with you to establish scores for incoming leads, define when a lead becomes Marketing Qualified and Sales Qualified, and establish the best approach to move them through the sales funnel.
The more information marketing has from sales, the more educated and targeted marketing efforts become. And the more data sales has from marketing, the more effective they are at closing. Sharing data ensures powerful insights are available to the folks driving your bottom line.
No matter what CRM system you use we’ve likely worked with it. We create a custom integration between your marketing software and CRM system so the information you want is synced and available effortlessly.
INCREASE IN WEB TRAFFIC
INCREASE IN LEAD GENERATION
INCREASE IN SALES CONVERSIONS
INCREASE IN OVERALL ROI