Both sides working together.

We believe that sales and marketing should be completely intertwined – they are the lifeblood of your company, and both need to be in top-notch shape to realize success. Ideally, both functions work in perfect sync, with total process and outcome transparency. We will help your company customize a robust game plan to do just that.

 

  • Companies with good smarketing practices in place generated 208% more revenue from marketing efforts.

 

  • When sales and marketing teams work together, companies see 36% higher customer retention and 38% higher sales win rates.

MARKETING & SALES ALIGNMENT STRATEGY

LEAD SCORING, RATING & DEFINITIONS

CRM INTEGRATIONS

WHY

When both sides work together, marketing coordinates with sales to ensure the right leads are attracted and nurtured through the sales funnel. This collaboration also ensures both teams are working with the same, effective messaging and personas. Feedback and insight from both sides are exchanged and calibration happens organically. Once that cooperation forms, you have magic.

HOW

We’ll help establish processes and procedures so both sides can work together effectively and share accountability for company objectives.

WHY

All leads are not created equal, and each lead is at a different stage of the sales and buying cycles. Leads need to be defined so that marketing and sales can work together with accountability. Plus, effective lead management helps prioritize marketing and sales efforts.

HOW

Madison Taylor Marketing works with you to establish scores for incoming leads, define when a lead becomes Marketing Qualified and Sales Qualified, and establish the best approach to move them through the sales funnel.

WHY

The more information marketing has from sales, the more educated and targeted marketing efforts become. And the more data sales has from marketing, the more effective they are at closing. Sharing data ensures powerful insights are available to the folks driving your bottom line.

HOW

No matter what CRM system you use we’ve likely worked with it. We create a custom integration between your marketing software and CRM system so the information you want is synced and available effortlessly.

580

INCREASE IN WEB TRAFFIC

700

INCREASE IN LEAD GENERATION

90

INCREASE IN SALES CONVERSIONS

300

INCREASE IN OVERALL ROI

They are our marketing department and I can count on them for guidance, strategy, and execution – no matter what the project is.

Chief Executive Officer
Voiceware

We enjoy the personal touch and attention we receive, combined with creative and experimental marketing ideas.

COO
PhoneSuite

Aimee and the team have been indispensable in our marketing efforts. We’ve put forth a number of challenges, and they’ve consistently thought outside the box in order to help us with solutions.

Good Times Restaurants

They really explain what they are going to do for us and how they are going to do it.

General Manager
West Lake Autobody

It doesn’t matter if you are starting from scratch or if you are trying to expand your online presence to the next level, they’re the ones to trust.

President
Colorado Family Chiropractic

Madison Taylor provides creative ideas for content and programs that make sense for our business and our budget.

Senior Vice President
LifeSpan Technology

Creative, self-starting, energetic, results oriented! MTM has helped us drive our Social Media strategy to new heights. We love them!

Chief Marketing Officer
Black Bear Diner

Pleasure to work with, knowledgeable, good work and stays on schedule. Great results! 

President
F3tch Communications

Madison Taylor Marketing went above and beyond to take care of our needs. Very impressed with their follow-through from start to finish.

Ideal Home Loans

Besides developing and maintaining our website, their insights into social media marketing and event planning for us has been nothing short of stellar.

Executive Director
KidsTek

Shows us how to best use of our budget… is very responsive to our requests and has put in a lot of extra time to make sure the job is done right.

President
Training & Transformations

Ready to conquer your marketing?