Marketing strategy is the heart and soul of a business. Maybe we’re a little biased, but we have seen good marketing strategy transform businesses from run-of-the-mill to extraordinary. Think of Apple. Amazing, innovative products were the start, but it was marketing that took the company to icon status. From their advertising to web presence, customer service and sales, Apple’s marketing was seamlessly integrated into every aspect of its business.
And that’s our goal. We want to infuse strategic marketing into every inch of your business, integrating everything with one goal in mind – increasing your bottom line.
BUYER PERSONA DEVELOPMENT
Sometimes you don’t know what’s performing well, what is down in the dumps, or what you’re missing. Evaluating all aspects of a company’s marketing initiatives, across channels, offers insight into how to drive success. Diving into analytics, industry trends, customer insights, and new marketing avenues is a must for a healthy marketing strategy.
When we engage with a client we bring solutions. Our recommendations are always 100% transparent with actionable steps on what to do next, even outside of working with us. We also hate silos, and believe that a robust marketing strategy needs to include all other areas of the business including sales, customer service, fulfillment, etc.
We always start by interacting with your business as a customer would. We’ll visit your website, explore advertising and social media, and even call your office as a mystery shopper to help us get a feel for the typical customer experience. We use this insight, along with details on your current marketing initiatives, to develop a plan of attack.
Marketing is a very complex, broad universe that can either catapult your business to the top or spell your demise. The best way to increase marketing metrics – and your bottom line – is to make sure a plan is in place to guide your efforts.
We know marketing inside and out. We’ll help your company customize a robust strategy that sets you up for success and integrates with every part of the business. We get the big picture – we look at marketing and the business holistically, so when we put a plan in place it’s sure to be successful.
While we’re experts in all things marketing, no one knows your business, customers, or industry better than you. We’ll sit down and truly get to know the facets of your company and your unique story. From there we create a strategic plan and distill it into actionable steps to ensure you achieve your goals.
The core of marketing, in our humble opinion, is having the right conversations with the right people. Knowing who you want to connect with is vital. Conversations with your grandma probably don’t sound like chats with your best buddy – the same dynamic applies in marketing. By knowing the who, you can craft perfect messaging for your marketing strategy.
We love wearing our marketing hats, but we don’t hesitate to set them aside for a moment when the need arises. The buyer personas we develop do more than advise your marketing activities – they also contribute to crucial functions such as sales and product development – creating a wonderful synergy for your business.
Your business is unique. So is our approach to buyer personas. Whether you’re a startup trying to find your target market or an established business seeking more profitable customers, we’ll tailor a plan for your buyer personas. Just like everything else we do, it’s a combination of data, marketing know-how, and your experience.
INCREASE IN WEB TRAFFIC
INCREASE IN LEAD GENERATION
INCREASE IN SALES CONVERSIONS
INCREASE IN OVERALL ROI