People have loved video since motion pictures hit the big screen with sound in 1927. Once video cameras became ubiquitous via the awesomeness of cell phone technology the amount of video content surged and changed the way companies marketed. Instead of full-blown production of corporate videos and commercials, a more authentic and organic approach was adopted – an approach much preferred by consumers. Today YouTube is the second largest search engine in the world, behind Google, and over 8 billion videos or 100 million hours of videos are watched on Facebook every day.
As with all things marketing, unless you have goals and a plan you shouldn’t be doing it. The pre-production process is the most important stage of creating video content. This is where planning and logistics come into play to ensure the final product aligns with your strategy, incorporates brand standards, and is responsive to your objectives.
We partner with you to define your audience, map out your messaging, write a script or prompts depending on the style of video, and storyboard the look, feel and tone of the video.
Shooting video from your phone is perfectly acceptable for some content and performs very well on social media channels. For other types of content, a more polished and professional video is needed. Working with experts who have excellent equipment ensures you get an amazing representation of your company to use in a variety of mediums.
We shoot on location, using the latest equipment and technology. We know how to produce great video content, so we’ll direct the shoot giving insights and feedback along the way. Post-production and editing are always included in our video production, including B-roll footage, ultimately resulting in engaging final videos.
INCREASE IN WEB TRAFFIC
INCREASE IN LEAD GENERATION
INCREASE IN SALES CONVERSIONS
INCREASE IN OVERALL ROI