Your company’s marketing should be the secret sauce, ever-elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you money. Marketing should be there to help your business, in whatever that means for you. Every single month, you should be able to point to real dollars that each campaign, channel, and investment has earned you. Your sales people should see marketing as an ally working to increase closing rates. Marketing isn’t an additional expense; it’s an absolute necessity.
Your website is the face of your company. In the digital age, it’s more important than ever that your website effectively reflect your company and act as an additional sales resource. Take the guesswork out building a website that works for you by working with Madison Taylor Marketing and allowing us to assemble the perfect website.
If customers aren’t coming to you through your website, they are going to your competitors. Over 90% of people will research a company online before ever doing business with them. Inbound marketing allows search engines to index your site, guides people over to the site, convert them into a lead and then nurtures them into a sale. Easy as 1, 2, 3.
In the last decade, social media has worked its way into our personal and professional lives, and marketing is all about meeting people where they are by having conversations that make sense. A partnership made in heaven, social media is a crucial way to reach your target audience, drive conversations and ultimately lead to sales.
You can have the best marketing in the world, but without an excellent sales program it’s all for naught. And in order to have top-notch sales, marketing can’t operate in a silo. At Madison Taylor Marketing, we don’t like silos. So we’re busting through this one as well with strategic ways for marketing and sales to work together, and have valuable information flow both ways.
INCREASE IN WEB TRAFFIC
INCREASE IN LEAD GENERATION
INCREASE IN SALES CONVERSIONS
INCREASE IN OVERALL MARKETING ROI