Why Your Company Should Do Video Marketing

Video marketing’s potential to engage customers and create brand awareness is unrivaled. It’s unsurprising since 73% of consumers prefer learning about a brand through video. Additionally, more than 91% of businesses now use video as a marketing tool, underscoring its effectiveness. Here are five reasons why video marketing is essential for your brand.

Videos Reach Far and Wide

As marketers, we aim to ensure our message reaches as many people as possible and videos are a powerful tool for achieving this. According to a report from Wyzowl, the average internet user consumed 17 hours in 2023. These statistics highlight the expansive reach of video content. Your brand’s video could be part of these viewing hours, significantly boosting your visibility and engagement.

The broad reach of video content is further amplified by its ease of sharing across various platforms. Social media, email marketing, and even embedded videos on your website can help disseminate your message to a larger audience. Videos’ shareability means they can quickly go viral, extending your brand’s reach beyond your immediate network and potentially attracting a global audience.

Videos Increase Conversions and Sales

Having traffic is great, but what matters more is converting that traffic into sales. Consumers today are more discerning about their purchases. To stay competitive and increase conversions, your brand must demonstrate its value effectively, and video marketing excels at this. 

Making videos allows you to showcase products or services in action, giving potential customers a clear understanding of their benefits. Demonstrations, testimonials, and explainer videos build trust and encourage viewers to make a purchase. Furthermore, including strong calls to action in your videos can guide viewers to take the next step, such as signing up for a newsletter, visiting your website, or making a purchase.

Adding Videos Boosts Your SEO Strategy

Incorporating videos into your content strategy doesn’t just appeal to consumers—it also enhances your SEO efforts. Search engines like Google rank content with videos higher because they are more engaging and valuable. Videos can double the time on site, a key factor in improving search engine rankings. This dual benefit of engaging content and improved SEO performance makes video invaluable.

Videos also enable you to target specific keywords and phrases, enhancing your SEO efforts. By optimizing video titles, descriptions, and tags with relevant keywords, you increase the visibility of your content. For example, TikTok offers many features to boost your video’s reach, such as adding a location, caption, hashtags, trending audio, and closed captions. Additionally, producing high-quality video content can attract backlinks from other websites, further improving your SEO performance.

Videos Boost Social Media Engagement

As many know, social media is a powerful tool for brand visibility, and videos significantly enhance engagement. About 66% of social media users prefer short-form video content, making it a vital component of your social media strategy. By incorporating videos, you can increase likes, shares, and overall engagement on platforms like Facebook, Instagram, and Twitter, driving greater brand awareness.

Social media platforms continue to prioritize videos over other types of posts. This means video content is more likely to appear in users’ feeds, boosting visibility and reach. Live videos, stories, and reels are especially effective formats for engaging your audience in real-time, creating a sense of immediacy and connection.

Video Evokes Emotional Connections

Emotions drive purchase decisions, and videos are uniquely equipped to evoke these emotions through facial expressions, movements, and color. Crafting videos that leverage these elements can create strong emotional connections with your audience, prompting them to take action. Whether it’s purchasing a product or sharing your content, the emotional pull of video is a powerful tool for driving engagement and conversions.

Videos can tell a story in a way that words and photos cannot. Using storytelling through video allows you to convey your brand’s values, mission, and personality, creating a deeper connection with your audience. By eliciting emotions such as happiness, nostalgia, or inspiration, you can create a memorable and impactful experience for your viewers, encouraging brand loyalty and repeat business.

Videos Are Great for Explaining Your Product

Video content helps help potential buyers learn about a product. According to WYZOwl, 94% of marketers say video content has helped increase understanding of a product or service. Customers are more likely to buy a product when they understand what it does and how it will help them. The visual element of video makes it easier to clearly explain how things work, leading to better-informed and more confident customers.

Product demonstration videos can showcase a product’s features and benefits in a way that is easy to understand and visually appealing. Tutorial videos can provide step-by-step instructions on using a product, helping reduce customer support inquiries and improve user satisfaction. By providing valuable and informative video content, you can position your brand as an industry leader and build trust with your audience.

Videos Have a Good Return on Investment

The return on investment from a video will depend on several factors, including your content strategy and the quality of your videos. Nonetheless, 83% of WYZOwl survey respondents say video gives them a good return on investment. While video production can be perceived as expensive and time-consuming, technological advancements have made it more accessible and cost-effective, and consumers are attracted to authenticity, which sometimes only requires a phone with a good camera.

With high-quality video recorders readily available on smartphones and user-friendly video editing software, creating professional-looking videos has never been easier. By strategically investing in video marketing, you can enjoy long-term benefits and a strong return on your investment.

Videos Are Versatile

There are plenty of options for putting video content to use. This versatility means finding a method that fits your company’s marketing goals is easy. When selecting where to publish your marketing videos, some are better for certain purposes:

• Social Media Stories: Platforms like Snapchat, Facebook, Instagram, and YouTube allow you to post short, temporary stories that engage your audience quickly and effectively.
• Live Video: Streaming live content on platforms like Facebook, YouTube, and Twitch can create real-time interactions with your audience, fostering a sense of community and immediacy.
• Webinars: Hosting webinars allows you to educate your audience, answer common questions, and establish yourself as a thought leader. 
• Personalized Video Messages: Recording and sending personalized video messages can enhance the customer experience, making follow-ups and interactions more meaningful and impactful.

Conclusion

Video marketing is essential for companies looking to expand their reach and engage their audience. Videos are highly engaging, widely consumed, and proven to boost conversions, SEO, and social media engagement. Investing in video marketing enhances your brand’s visibility and drives meaningful connections with your audience, ensuring long-term success. Embrace video marketing today and watch your brand soar.