Restaurant Case Study

Results

In the bustling restaurant industry, where differentiation is key to success, building a strong brand identity and driving growth is challenging. Here’s how we steered a diner chain to significant growth and a renewed brand image, decreasing cost-per-acquisition by half.

Compared to the previous three-month average:

• Increased loyalty members by 4200 in 30 days
• Increased interactions and conversions by 46% year-over-year
• Increased website traffic by 257%
• 123% increase in social media to website traffic year-over-year

Brand Rejuvenation in the Restaurant Industry

Our client, a large homestyle diner chain in the United States, approached us to optimize their marketing strategy for the future and to attract new customers. With a strong dining-out culture in the U.S., our client faced challenges in reach, digital footprint, and customer demographic.

The diner chain, despite having a loyal customer base, struggled with brand identity, exhibiting inconsistent logo usage, color schemes, fonts, and messaging. Their marketing approach was reactionary and siloed, lacking a comprehensive plan. They also faced challenges in managing high volumes of customer communications and in attracting a younger demographic, vital for future growth.

Our collaboration with the diner chain was not just about addressing these issues; it was a transformative journey that required a complete overhaul of their marketing and branding strategy. We focused on creating a unified brand identity, enhancing digital engagement, and adopting customer-centric tactics. The results were profound and swift.

Here’s How We Did It

Our collaboration with the diner chain centered on crafting a comprehensive marketing strategy, emphasizing targeted communication, a unified brand identity, and the integration of their marketing efforts. Through our dedication to cohesive branding, digital engagement, and customer-centric tactics, the diner began to witness significant improvements swiftly.

1. We started by synchronizing the diner’s brand voice, tone, messaging, and visual identity across all platforms. This standardization included a revamped logo, unified color palettes, and consistent font usage. This step was crucial in creating a cohesive brand image that resonated across all customer touchpoints.
2. Recognizing the power of social media in reaching younger demographics, we developed a robust Instagram presence and integrated their promotions with regular social media posts. This included crafting specific marketing campaigns and establishing a monthly calendar strategy to expand their digital footprint. The 123% increase in social media to website traffic is a testament to these efforts.
3. To drive different conversion goals, we segmented digital advertising efforts, ensuring that each campaign targeted the right audience with the right message. This approach was instrumental in reducing the cost-per-acquisition by half while also increasing website traffic by 257%.
4. We introduced a community management program to effectively manage high volumes of customer communications. This program not only enhanced customer engagement but also played a pivotal role in building brand loyalty, as evidenced by the increase of 4200 loyalty members in just 30 days.
5. Our marketing initiatives were heavily backed by analytics and tracking. This data-driven approach allowed us to make strategic decisions and agile adjustments, resulting in a 46% increase in interactions and conversions year-over-year.