5 Tips to Boost Quality Website Traffic

By Madison Taylor
December 30, 2016

When it comes to website traffic, everyone is obsessed with the numbers, but is that really enough? Knowing how many unique visitors are visiting your website each week or each month is great, but the numbers alone don’t reveal everything. In fact, you could be attracting thousands of new viewers to your website on a regular basis, but still struggling to make sales goals if you’re not attracting the RIGHT type of traffic. You don’t want a high volume of just any visitors to your website – you want a high volume of quality visitors.

So, how do you improve the quality of your website traffic? Here are a few expert ideas:

1. Study the Numbers

Take a regular look at what’s going on with your website traffic – and not just how many people are popping by each day. No, we mean look closer and really dive into the numbers. Find out how people are finding your site, how long they are staying on your page, and which links they are following, in addition to looking for patterns in their behaviors. These numbers (called Key Performance Indicators) and other sales metrics will make it possible for you to set goals and take steps to reduce your website’s bounce rate while increasing conversion rates.

2. Streamline Navigation

Website navigation is a crucial part of keeping people on your page and interested in moving forward towards making a buying decision. As a general rule of thumb, you should make sure that any key piece of information is just two or three clicks away from being accessed by any visitor. No one wants to sift through pages of useless or irrelevant information in order to find what they’re looking for. Quality visitors will know exactly what they want from the get-go and will want a direct route to your products or services. In the words of Jean-Luc Picard: “Make it so.”

3. Focus on Content Quality and Diversity

Only offering a singular type of content (or generating relatively low quality content) will decrease the quantity of quality website traffic. Here, you’ll only be getting one type of visitor to your page, and if it’s the wrong type, you’re in a world of trouble. Experimenting with different types of content and working on constantly improving the quality and diversity of your message will expand your reach, driving a broader audience to your door. From here, quality visitors will be funneled to your page and help you to boost sales.

4. Keep It Simple

Don’t try to cram everything your company has to offer down your visitor’s throat all on one page. The more clutter and STUFF that’s clogging up your website, the more likely it is that your visitors will become annoyed, distracted, or confused, and will navigate away from your page without taking a desirable action. Designing a simplistic, attractive, and engaging website will add to your page’s appeal and improve conversions.

5. Step Up Your Social Game

Modern businesses simply can’t survive without developing some type of social media strategy. Knowing where your target audience spends its time conversing with others online will help you attract their attention and direct them to your content, and thus, your website. Hitting up the correct social media sites will thereby drive a significantly higher quantity of high quality traffic and leads.

At the end of the day, the key takeaway here should be that, as a business owner, your focus should be on the quality of your traffic, not just the quantity.