Bringing Marketing Into Your Company’s Culture

By Madison Taylor
June 3, 2015
an illustration of business people standing in front of a large blue square with the words "company culture"
It has been talked about amongst businesses since the beginning of time

as to how a company’s culture can make or break that company. We are, of course, referring to the values and practices that are shared by members of your company. Success for many businesses rely on being able to roll with the punches, so to speak, i.e. changing certain elements of your culture in order to stay relevant and profitable.

Marketing is a part of your company as well, and in order to achieve the aforementioned success, you must bring marketing into your company’s culture if you hope to keep up with the ever-evolving business world swirling around us. How do you do that exactly? We’re glad you asked, because we have a few suggestions to make on the subject:

Take a Leadership Role

Customers don’t tend to like companies that are wishy-washy in the way they do business. When you strategize your marketing, it’s essential that you take a commanding role. Confidence in your company and your company’s marketing strategies will breed confidence within potential and existing customers, which can lead to profits that you never thought possible. Your marketing goals should be very clear and decisions that affect those goals should be driven and enforced. This type of attitude makes you a leader and people will respond positively to it. Drop the ball here and you might as well pack it up and go home.

Define Your Marketing’s Purpose

The lack of a solid overall purpose exposes weaknesses within your business and the same is true with the marketing you use to support it. As mentioned above, your marketing goals should be clear. These goals must be expressed to your employees so that when a marketing campaign kicks in, those employees will know how to use incoming traffic in the most effective way possible. Hiding the purpose of your marketing or neglecting to define it to a full extent will result in a wavering of confidence.

Marketing Should Be Agile and Transparent

When your marketing strategies kick in, you want potential customers to be aware of what you’re doing right away. Let’s face it — the technology of the internet and various forms of communications (such as smart phones) has helped many businesses succeed, but it has also created a culture of consumers that wants information right now and very clear. If they don’t get that, then it’s likely that they’ll move on to something else. Speed and transparency will put you into people’s heads more effectively and help you stick around for the long-term.

Promote Your Marketing Atmosphere

Once your marketing techniques have been decided upon, you want everyone in your employ to be onboard. When your team stands by what you’re trying to achieve and the techniques in which you’ll use for those goals, your company will truly seem like a living, breathing entity. When bringing new employees into your business, briefly explain your marketing philosophy and watch for a positive reaction. If you don’t get one — and one that’s sincere, of course — that person may not be a great fit and could actually cause cracks in your marketing shell to develop.

By bringing marketing into your company’s culture, you’ll be strengthening its resilience at every turn. The exposure you receive will be that much better, and you’ll know exactly what to do with it.