How Marketing Can Impact Your Sports Technology Organization

By Madison Taylor
September 22, 2022

With sports having evolved into a multi-billion dollar industry, it’s not surprising that the importance of sports marketing has grown significantly in the world of sports over the past couple of decades. One reason marketing efforts have changed so drastically over the last twenty years is the emergence of the internet, smartphones, and social media. Just as technology has altered traditional marketing efforts, it has also changed how sports are played, how athletes train, and how fans view the game.

While the sports technology market has an estimated value of $13.5 billion, sports innovation is still in its infancy. Still, the industry is forecasted to be worth over $55 Billion by 2030. As sports innovation and technology continue to evolve, this industry will continue to broaden its reach even further. It is time for companies to hone in on their B2B marketing strategies to gain the attention of the sports organizations they are looking to sell their services.

Sports Technology Is Shaping the Future

The documented history of sports goes back at least 3,000 years, including the Olympic games of ancient Greece. As such, humans have been showing off their athletic prowess throughout the ages. While sports have always been known for their historical avoidance of technology, new sports innovations are being developed daily. These technological advances are changing the landscape of sports forever.

The sports technology market is booming and shows no signs of slowing down anytime soon. The sports technology market is expected to grow by more than $24 Billion from 2021 to 2026. In addition, the adoption of artificial intelligence in sports impacts everything from post-game analysis to in-game activity to fan experience.

Grab the Attention of Sports Organizations Through Effective Marketing

Sports technology organizations have the power to elevate the game to new heights. However, the only way sports technology companies can begin integrating aspects of artificial intelligence into sports is by getting in front of big sports companies. So how do sports technology organizations gain the attention of sports companies? Simple. To grab the attention of sports organizations, sports technology companies need to adopt effective marketing efforts.

In modern business, effective marketing efforts center around digital advertising. The internet has brought the most seismic shift in marketing since the invention of the printing press in the 1450s. Humans are always connected to the internet, from computers to laptops to smartphones. Therefore, the best way to grab someone’s attention in the 2020s is through digital marketing efforts and search engine optimization (SEO) in social media marketing (SMM), email marketing, and content marketing.

  • Social Media Marketing: A way for sports organizations to attract customers and generate leads for their products through Facebook, Instagram, TikTok, Snapchat, Twitter, etc.
  • Email Marketing: An outlet for sports technology companies to send short form copy to sports organizations about the solutions they can provide.
  • Content Marketing: Involves writing information content about the services the sports technology company offers in the form of videos, blogs, whitepapers, etc.

How to Position Your Sports Technology Company as a Solution

Along with implementing basic digital marketing efforts, sports technology companies must position themselves as a solution to a specific problem that sports companies are facing. SMM, SEO, email marketing, and content marketing are effective tools to grab the attention of sports organizations. But the success of these digital advertising efforts will only be as strong as the message they send. Sports technology companies must position themselves as the ultimate solution to a problem throughout their messaging.

In addition, the best way for sports technology companies to position themselves as a solution is to truly understand their target organization’s goal. For example, suppose a sports organization is looking to boost player performance through predictive analysis. In that case, the sports technology company has to push advertising and informational content to this sports company. And the advertising must show how their sports technology has already been proven to boost player performance through x,y, and z.

The good news for sports technology companies is that sports innovation is just starting. As technological advances continue to develop, the sports landscape will evolve. Of course, this also opens the door of opportunity for sports technology companies.

Overall, there is a ton of untapped potential for sports technology companies. There is still plenty of time for these sports technology companies to build B2B relationships with sports organizations. However, these sports technology companies must start implementing effective digital advertising strategies today to get in front of their ideal sports organizations and increase sales.