How to Use ChatGPT for Marketing Content and SEO

By Madison Taylor
January 18, 2023

ChatGPT has become popular among business leaders and marketing creatives who regularly generate SEO pages and similar content. The AI marketing tool predicts and generates compelling, written content based on queries and natural language.

While applying ChatGPT can reduce the time and effort it takes to produce quality text, the current version of the platform comes with several limitations.

For starters, while AI can generate convincingly human-prepared messages, it can lack an understanding of the context behind each word. As such, the program could present erroneous information without checking against the facts, which could spell trouble for uninformed users.

What Is ChatGPT?

ChatGPT is a large language model created by OpenAI, an artificial intelligence company known for developing a wide range of innovative technologies. OpenAI’s past solutions include Dall-E-2, an image generator that produces realistic visuals from written information, and Whisper, a multilingual automatic speech recognition (ASR) system.

The ChatGPT model, also known as GPT 3.5, runs with specialized machine learning involving large data volumes. ChatGPT compiles a “general knowledge base” that helps predict the next word in a sequence.

ChatGPT users can automatically generate answers on diverse subjects by providing the system with preset inputs, such as subject topics, keywords, and word count. The emerging technology has proven popular among some of the biggest names in technology, with Microsoft investing $1 billion dollars in OpenAI’s vision.

ChatGPT Concerns

Despite its convenience, ChatGPT’s current version presents notable technical limitations that undermine marketing content and SEO quality. Additionally, web experts continue to research advanced methods of identifying auto-generated content, bypassing counter-algorithms that evade detection.

Therefore, content creators must recognize the limitations and risks of relying on ChatGPT as a marketing tool.

Challenges with AI in Marketing

ChatGPT focuses primarily on predicting the next step in a sequence of information. As such, the system might produce inaccurate information, especially with limited user input. The OpenAI marketing tool functions as a long-form question-answering AI that does not maximize the accuracy of each answer.

Users must provide significant manual direction in their prompts to get the best results from the ChatGPT platform. Limited inputs could lead to poor results, such as providing multiple answers with similar sentence structures delivered in jumbled alternatives. The AI marketing tool also includes a pre-programmed intentional bias that avoids difficult and contentious subjects. While these built-in safety measures can help protect general audiences, they could alter the overall output and content quality of generated results.

Ethical Considerations

Google’s Search Essentials guidelines have long stood by its stance against auto-generated content, which Google’s Search Advocate John Mueller collectively described as “shuffling words around, or looking up synonyms, or doing the translation tricks that people used to do.”

While the tools have upgraded significantly since first-generation text generators, some experts still consider AI-generated content as spammy and lacking in value, which flouts Google’s guidelines.

Developer websites such as Stack have openly banned AI-generated content from their sites, attributing the inaccuracies of these submissions as the main reason. Developers have discovered several methods of identifying AI-generated content by analyzing text features. These include the Gunning Fox Index and Flesch Index, which reveal inconsistencies related to AI-produced content.

Some language experts have retrained large language models to distinguish the difference between AI and human-generated content specifically.

Suggested SEO and Marketing Uses for ChatGPT

While ChatGPT could create inaccurate information for long-form content, it simplifies the research and analysis process.

Expedite Keyword Search

Marketers can conveniently submit target keywords in the chatbot and acquire an exhaustive list of related keywords to fuel SEO efforts. The effortless AI marketing tool significantly reduces the research time required for SEO campaigns compared to traditional methods such as SERP referencing and long-tail keyword analysis.

For instance, a quick query on the ChatGPT for “What are the long-tail keywords for a marketing company dealing with toys?” quickly generates a list of entries. The long-form question-answering AI even warns that an accurate list requires an in-depth analysis of the company’s target audience, competitors, and industry.

Generate Quality SEO Titles

ChatGPT’s machine learning function makes generating effective SEO titles based on a key subject or keyword simple. For example, a query for a recommended SEO title for a page for “backgammon skills” quickly provides a list of 10 optimized titles. Similarly to the keyword research process, the long-form question-answering AI provides additional tips on refining the title.

Closing Thoughts

What Is ChatGPT’s Role in the Future of Marketing? ChatGPT has immense potential in generating engaging content and top-performing SEO but still relies on content specialists’ knowledgeable input and experience. Combining the AI marketing tool with traditional methods can help elevate SEO efforts.

For example, teams can turn to ChatGPT when managing exhaustive research and analytics (e.g., summarizing information from webpages to create the perfect meta description).

However, using the platform as a standalone solution reveals content inaccuracies in the budding platform. These downsides, coupled with incoming regulations such as the introduction of digital watermarks, make ChatGPT more suitable as an enhancement tool rather than a catch-all marketing solution.

Ultimately, top SEO and marketing content still requires skills and experience when creating engaging, informative, and accurate results. While ChatGPT could be a revolutionary vehicle for speedier performance, talented content creators remain in the driver’s seat.