Thanksgiving Marketing: Don’t be a Turkey
The last three months of the year marks an exciting time for every business. While the rest of the year has holidays littered about in the first several months, the final quarter has three huge holidays to celebrate, one at the end of each month. Thanksgiving has become an especially interesting holiday when it comes to marketing, because many shoppers will be looking for a great deal for Christmas, or perhaps for themselves. You can’t afford to sit back and not take advantage of the situation. You need to get yourself out there in an effort to draw in customers and make your holiday profits soar.How can you make sure that your marketing isn’t a real turkey over the next couple of weeks? We suggest that you start with these simple tips:
Offer Discounts
Like it or not, customers have grown accustomed to getting great deal leading up to Thanksgiving, and especially on Black Friday. This is a fantastic time to jump on the bandwagon and offer lower prices, perhaps your lowest ever, on at least a few products or services. Even if you can’t compete with the likes of Walmart or Best Buy, your customers will appreciate whatever deals you can make available. And if you can give them one or two really great deals, they’re likely to purchase other items while they’re in your store or on your website.
Promote the Holiday
If you can’t afford to lower your prices to “rock bottom,” then the next best thing is to use the holiday as a promotion. Decorate your website, fliers, storefront, and whatever else with Thanksgiving items. Turkeys, pilgrims, dinner feasts, and families all make great subjects for your already existing online presence and will show that you’re getting into the holiday spirit. You’d be surprised at how much attention you’ll receive from this.
Give Your Customers a Shout-Out
This is what the holiday is truly all about, and you don’t have to be left out in the cold. This is a perfect opportunity for you to jump on your website, blog, or social media and show thanks to your loyal customers. Focus on consumers by featuring a few testimonials, and they’ll appreciate the attention. For business customers, offer to give a shout-out to their company on social media, and they’ll love the free advertisement.
Donate a Portion of Your Profits to Charity
This is the time of year when people are in their most giving moods, and they like to know that businesses feel the same. Pick a popular charity in your local area and include the donation information on your website, blog, social media, and every piece of advertisement that goes out. Shoppers will feel even better about their purchases if they know that part of their money is going to a good cause. Another great idea is to sponsor a local event or sports team, which can continue providing benefits all year.
Say Thank You
Not everyone can afford a huge promotion. If your business is on a budget and can’t afford to offer too many discounts this year, a simple thank you can go a long way. Send out an e-mail blast to all of your customers (decorated with Thanksgiving items, of course) and thank them for their patronage. Do the same on your blog and social media a few times a month. This positivity can do wonders for drawing customers toward your business.
Although the holidays are an important time for every business, we can help you create a year-round plan so that you’re ready for every occasion. Contact us today and we’ll get you started right away and help ensure that 2016 is your best year yet!
