Social Media Marketing

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Content may be king, but social media is queen. We’ve got the expertise and the tools you need to craft a winning strategy.

What It Is

Social media marketing is an essential piece of your overall marketing strategy. If you don’t have a comprehensive plan in place, you could be missing out on vital conversations and audiences.

We take a holistic, multi-channel approach to social media marketing. Our strategies and campaigns work harmoniously with other marketing initiatives to put your brand and your company’s goals at the forefront.

Social media marketing helps spread awareness of your brand, create relationships with your customers, and promote pieces of content to your audiences. It lifts your overall conversions, drives traffic to your website, and increases your brand’s authority.

Our team of experts will craft custom messaging for your brand and company across all appropriate platforms to set you and your business apart from the competition.

Why We Do It

We live in a multi-attribution world. What does that mean? Well, when companies neglect social media, they typically see a double-digit drop in conversions. Just because you can’t point to a single social post as a driver of dollars to your doorstep doesn’t mean it’s not working for you. Social media marketing lifts your brand and your presence, makes search engines pay attention, and helps you connect with your target audiences.

And, let’s face it: social media is popular – 68% of U.S. adults report using Facebook, and the average adult spends nearly two hours per day on social media sites.

If you’re not spending time where your audience is, you’re missing out on crucial connection points. Whether you’re B2C or B2B, we’re here to help make sure your message is reaching the right audience at the right time through a robust and comprehensive social media marketing strategy.

How We Do It

We’ll start with an audit of your current presence, and we’ll have a deep-dive conversation with you to flesh out your business’s goals and growth plans. From there, we’ll craft a unique, comprehensive, multi-channel approach to your social media marketing.

Our services include developing targeted strategies, building out monthly content calendars, creating buyer personas, managing your social communities, and crafting campaigns with strategic goals, like increased conversions.

All of our social media marketing is informed by the buyer’s journey and strategic initiatives to generate business for your company. We’ll take data and analytics into account as we craft social media marketing strategies, ensuring your message and reach are always optimized.

What It Means To You

When your brand engages with customers through social media marketing, you’re doing more than just pushing out pretty posts: you’re growing your digital footprint and increasing conversions.

In fact, customers report spending 20-40% more money with brands that they’ve interacted with on social media. When you engage with Madison Taylor Marketing, you can rest assured we’ve got your back with all the latest best practices. In a digital landscape dominated by authenticity, relevance, and true connection, you need a strategy that works.

The bottom line? Social media marketing is essential, and we’ve got the tools and the expertise to make sure you’ve got a winning strategy.

Get Your Social Media Strategy

Suggested Resources

Whether you’re just dipping your toes in the water or desperately need to regain control of your social media engagement strategy, we have resources to get you started.