Marketing Through The Elevator Pitch

Let’s start by defining what marketing is – everything that a customer or prospect sees, hears, tastes, smells, experiences, etc. when it comes to your company. So now that we got that out of the way you understand why your “elevator pitch” is just as much a part of your marketing strategy as your logo is.

Your “elevator pitch” should not be where you basically cram as much about your company or product into a two-minute speech to who ever you are talking about. And, it is not suppose to be salsey. Who likes being sold to, especially when someone has basically stopped breathing to do it.  It should be clear, concise, easy to understand and serves ONLY as an introduction to the company.

How do you construct an awesome “elevator pitch”? Here’s how.

Tell them what you do – In one sentence describe exactly what your company does. Keep it social in how you present it.

Set yourself apart from the crowd – If the person that you’re talking to shows some interest or asks you to explain more, show them why you are different from your competition.

Open up a convo – At this point if the person is still intrigued, ask them an open ended question that gets them talking. Once they start contributing to the conversation pay attention. They will give you prompts on how to push the conversation further and how you can potentially help them.

Get ‘em on the calendar – Ask for a meeting with them to talk more. At this point, if the conversation is progressing nicely it is time to move it to a more professional setting.

Here is an example of how one of our conversations would go based on that advice.

“We devise savvy marketing solutions for businesses in the Denver area.”

“We use a unique, hybrid approach to marketing that combines strategy, creativity and execution to meet our client’s business goals and increase their bottom line.

“What do you do? What are some of your goals for this year?”

“I would love to talk to you more about __________________. What’s the best way to get on your calendar?”

11 Important Tips for Making Better Landing Pages

Your website is the hub of all your marketing efforts. All of your emails, social posts, and search ads lead back to your website, and when they do, they need somewhere to land. You can build as many landing pages as you want — pages for sales, specific campaigns, particular channels, and even unique products — but the most important thing is to convert the visitors on those pages to paying customers. Here’s how to do that.

Creating a Better Customer Journey Map

It can be a challenge to get inside the minds of your customers. But developing a successful marketing strategy requires non-stop effort to understand how your customers make decisions, what they prioritize, and what factors lead them to purchase. A crucial part of that process is understanding the buyer’s journey — the series of steps that your customers take between first becoming aware of your product and making the final decision to purchase.
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