Social Media Case Study
![iPhone screen with Instagram, Facebook, and Twitter social media apps](https://b3383511.smushcdn.com/3383511/wp-content/uploads/2023/10/iPhone-with-social-media-icons.jpg?lossy=2&strip=1&webp=1)
Results
Social media marketing and advertising drove top-line sales, accounting for 31% of annual revenue.
- Total audience across Facebook, Instagram, and Twitter increased by 289.7% within one year, with net audience growth reaching 602.9%
- Organic impressions increased by 43% over 12 months, an increase of an average of 2 million impressions per month
- Engagement increase by 300% over the course of the year
- Generated a 288% ROI
Unlocking the Power of Social Media
A direct-to-consumer client wanted to expand brand awareness, increase quality engagement, and drive sales. While this client already had a sizeable social media presence, we both knew there was room for growth. With the help of Madison Taylor Marketing, they were able to take it to a whole new level — while raising top-line sales along the way.
Here’s How We Did It
As we do with all our clients, we first took time to clarify their goals and craft a tailored approach. Together, we decided that creating a comprehensive social media strategy was paramount to achieving their desired outcomes. The social media strategy centered around using a mix of organic and paid social media across Facebook, Instagram, and Twitter, actively growing an owned audience and increasing engagement through consistent, quality content.
- First, we did a deep dive of their best customers — who they are, where they spend time, messaging that worked, how they purchased, etc.
- From there we were able to build different sets of audiences to serve content to, both organic and paid.
- We were then able to build messaging and creative designed to take advantage of the algorithms, engage our audiences, and convert them into sales.
- To ensure that we were nuturing prospects through the funnel and encouraging multiple purchases, we implemented a multi-tiered retargeting strategy.
- To help round out the social media strategy, we implemented a robust community management program to encourage engagement, answer purchasing questions, and promote customer reviews.
- We actively optimized campaigns based on performance to refine strategies and outperform previous successes.
![Mobile phone showing a restaurant social media post](https://b3383511.smushcdn.com/3383511/wp-content/uploads/2023/10/Social-Media-Case-Study-BBD-Social-Mockup-2-1024x768.png?lossy=2&strip=1&webp=1)
![Laptop showing a restaurant website](https://b3383511.smushcdn.com/3383511/wp-content/uploads/2023/10/Social-Media-Case-Study-BBD-Website-Mockup-1024x768.png?lossy=2&strip=1&webp=1)
![Restaurant postcard featuring breakfast items ad](https://b3383511.smushcdn.com/3383511/wp-content/uploads/2023/10/Social-Media-Case-Study-BBD_Postcard_front-01-1024x770.jpg?lossy=2&strip=1&webp=1)
![Set of mobile phones displaying social media restaurant ads](https://b3383511.smushcdn.com/3383511/wp-content/uploads/2023/10/Social-Media-Case-Study-BBD-Social-Mockup-1-1024x768.png?lossy=2&strip=1&webp=1)
“Social media management can be daunting! This team of pros makes it look easy, though! From the top down, from Aimee, Chris, Aaron – everyone knows their stuff. Their knowledge base, critical thinking skills, and marketing expertise have begun to turn my 48-hour days back to 24 again! I highly recommend them if you want to get out in front of the pack and be seen and heard!”