Marketing Through The Elevator Pitch
Let’s start by defining what marketing is – everything that a customer or prospect sees, hears, tastes, smells, experiences, etc. when it comes to your company. So now that we got that out of the way you understand why your “elevator pitch” is just as much a part of your marketing strategy as your logo is.
Your “elevator pitch” should not be where you basically cram as much about your company or product into a two-minute speech to who ever you are talking about. And, it is not suppose to be salsey. Who likes being sold to, especially when someone has basically stopped breathing to do it. It should be clear, concise, easy to understand and serves ONLY as an introduction to the company.
How do you construct an awesome “elevator pitch”? Here’s how.
Tell them what you do – In one sentence describe exactly what your company does. Keep it social in how you present it.
Set yourself apart from the crowd – If the person that you’re talking to shows some interest or asks you to explain more, show them why you are different from your competition.
Open up a convo – At this point if the person is still intrigued, ask them an open ended question that gets them talking. Once they start contributing to the conversation pay attention. They will give you prompts on how to push the conversation further and how you can potentially help them.
Get ‘em on the calendar – Ask for a meeting with them to talk more. At this point, if the conversation is progressing nicely it is time to move it to a more professional setting.
Here is an example of how one of our conversations would go based on that advice.
“We devise savvy marketing solutions for businesses in the Denver area.”
“We use a unique, hybrid approach to marketing that combines strategy, creativity and execution to meet our client’s business goals and increase their bottom line.
“What do you do? What are some of your goals for this year?”
“I would love to talk to you more about __________________. What’s the best way to get on your calendar?”