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Advertising

Move over, obtrusive outbound marketing. We’ll craft a unique digital strategy to spread the word about your business and drive conversions across channels. See More Advertising Articles right arrow

How Your Ads Should Change in 2021

Between the November elections, the dawn of a new year, and the spread of a COVID-19 vaccine, people are starting to let themselves hope for a return to something resembling normalcy. While advertisers will eagerly revise their messaging to match the moment, there’s no doubt the lessons learned during 2020 have left a lasting impression. So what should advertisers keep in mind for the year to come?

The Benefits of Experimental Advertising

Most CMOs understand the benefits of A/B testing — companies everywhere will happily run comparisons on email subject lines, landing pages, website colors, and CTAs. In the realm of digital advertising, however, the experimental nature of marketers tends to be underutilized.

Branding

Your brand is your promise to customers - and it needs to be stellar. Our strategic approach to branding takes a holistic look at your business, your goals, and your competition to push your brand to the top of the pile. See More Branding Articles right arrow

Responding in a Crisis: The Value of an Established Brand Voice

Achieving an authentic brand voice requires careful consistency in planning and execution. It can take years to build. Then, at a moment’s notice, your brand can be called on to respond to a crisis that its carefully crafted voice really wasn’t designed to address. There is no one-size-fits-all advice to the use of brand voice in crisis responses, but what we do know is that you absolutely need a clear understanding of your brand’s values and be able to relate those values to the crisis at hand.

8 Signs You Need to Rebrand

Your brand requires consistent attention to maintain it’s relevance and success. It may be difficult to determine when your branding has become tired or no longer resonates with your desired customers. To assist, here are key signs to help identify whether your brand is in need of a refresh.

Content Marketing

Content is king, and video is an increasingly critical aspect of digital marketing strategy. We’ll put all the pieces together into a cohesive plan so you can conquer content marketing. See More Content Marketing Articles right arrow

How to Align Your Marketing and Your Mission

Every brand has a mission. Some call it a reason to get out of bed in the morning. Some just call it a “why.” Whatever you call it, there’s more to your brand than just turning a profit. There’s a reason that your company needed to exist rather than all the other companies that work in your space.

Interactive Storytelling and Content Marketing

Content marketing is a bit of an art form. Anyone can pump out a dozen dry, boring blogs a month about whatever their specialist subject is, but not everyone can make content that people actually want to come back to, boosting their website up the ranks and creating real relationships.

Email Marketing

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money. See More Email Marketing Articles right arrow

Looking to Improve Your Email Marketing? The Power of Segmentation

We’ve talked before about how you should be segmenting your email lists. There’s no limit to how much segmenting you can do, but location, purchase history, and past email interest are good places to start. But before you start putting time and effort into segmentation, you want to know that it can make a difference.

Email Marketing Amidst COVID: Stand Out From the Noise

When the COVID-19 pandemic came down in earnest in March of 2020, a lot of companies were thrown for a loop. The net result has been a flood of messaging to a group of people who aren’t especially receptive to marketing in these stressful times. They might not want to hear from you at all, but you need to keep your business afloat, and that means sending emails. Here’s how to stand out without overwhelming your customers.

Integrated Marketing

Content, social, SEO, buyer personas, and so much more: integrated marketing is today’s marketing. Our robust, holistic approach to marketing will empower your business to meet your customers in the right place and at the right time, forging relationships that will last. See More Integrated Marketing Articles right arrow

5 Ways to Optimize a Marketing Budget

For a business of virtually any size or age, marketing should be a significant piece of your budget. Importantly, however, it will only achieve the desired results if you’re using it right. If your marketing budget isn’t producing results, there are a few things you can do to optimize it.

A Guide to Planning Your Integrated Advertising

Integrated marketing is about unifying your message and strategy across multiple platforms to ensure better performance and a unified brand presence. Integrated advertising is the cousin of integrated marketing, taking all the same goals and lessons and applying them to paid advertising campaigns. But no initiative comes together by accident — you need careful planning, strategy, and execution to make everything work in your favor. Here’s how to get started.

Marketing Alignment

Your business grows best when sales and marketing work hand-in-hand. We’ll help identify areas of improvement and optimize handoffs between marketing and sales to boost conversion rates. See More Marketing Alignment Articles right arrow

Mastering the Sales to Client Services Handoff

Keeping your existing customers happy means assisting them at every step of the way, which is why the handoff from sales to service is a crucial step. A smooth transition from sale to onboarding to the Client Services team ensures that an account is being managed properly during a vital time in the beginning of the client relationship. How can you make that happen?

5 Ways Your Marketing Department Can Support Your Sales Team

Rather than siloing your departments, asking marketing to generate leads and attention and then asking sales to “go out and sell,” consider how your marketing department or agency can assist your sales team.

Marketing Consultation

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money. See More Marketing Consultation Articles right arrow

5 Steps For Successfully Onboarding a New Marketing Agency

When you hire a new agency, there’s a lot you should look for — primarily transparency, communication, and experience. But the search process is just the first step. A successful relationship between your organization and your marketing agency depends on a successful onboarding. With that in mind, here are a few of the steps you should expect.

What to Ask When Looking for a New Marketing Agency

Whether you're actively in the process of exploring a new agency or reconsidering your current partnerships, the following are some questions to consider to guide your decision.

SEO

It’s not just about keywords anymore. Our SEO plans take a look at the big picture and provide you with solutions in development, content, on-page SEO, authority, indexing, and so much more. See More SEO Articles right arrow

What Your SEO Agency Isn’t Telling You

Not every SEO company is the same, and there will always be a few bad apples who will massage the numbers a bit to make it look like they’re helping more than they actually are. The problem is, SEO reporting can be complex, and it’s hard for the average person to know what they’re looking at. If you’re worried that you’re not getting the best bang for your buck from your SEO agency, here’s what to look for.

How UX Will Affect Google Search Rankings

Remember the old days of Google? When you had to type everything exactly right and memorize all kinds of Boolean operators to get a result that was relevant to what you were looking for? (If you don’t know what a Boolean operator is, consider yourself lucky.)

Social Media Marketing

68% of Americans spend time on social media. If you’re not reaching them there, you’re probably not reaching them at all. Our strategic approaches are built to drive conversions, increase traffic to your site, and boost your bottom line. See More Social Media Marketing Articles right arrow

10 Ways Your Social Strategy Should Change in a Post-COVID World

Looking forward to 2021, how should you continue to ride the sudden uptick in the effectiveness of social media and leverage the new optimism of a post-COVID world? Harvard Business Review has some suggestions.

How to Use LinkedIn Live to Reach Your Audience

LinkedIn Live launched back in 2017, and it’s been quite a success. According to LinkedIn, video content is growing faster than any other type of content on the platform. It’s also five times more likely to generate conversion and 20 times more likely to be shared.

Strategic Marketing

Marketing has changed. And if you don’t have a robust, multi-channel plan in place, you’ll be left in the dust. Launch your business with our strategic marketing services. See More Strategic Marketing Articles right arrow

The “Panic Pivot”: Marketing Innovations You Need to Adopt

In 2020 companies had to drastically alter the way they did business and spoke to their audience, and marketers followed suit. What we’ve seen across the marketing world over the last year or so is what we’re calling the “panic pivot” — a drastic shift in strategy as marketers attempt to adapt to the new world we’re living in. Panicking is never a good thing, but pivoting is crucial.

The Value of an Agency to Your In-House Marketing Team

If you’re searching for options to boost your internal marketing team here are some reasons an agency partnership may be the right solution.

Website Design

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money. See More Website Design Articles right arrow

The Value of Consistent Conversion Rate Optimization

Conversion rate optimization (CRO) is based on a simple premise: driving people to your website is all well and good, but if those visitors aren’t converting, then all the traffic your site receives is meaningless. So how can landing pages make the difference in your conversions? And what can you learn from the best in the business?

11 Important Tips for Making Better Landing Pages

Your website is the hub of all your marketing efforts. All of your emails, social posts, and search ads lead back to your website, and when they do, they need somewhere to land. You can build as many landing pages as you want — pages for sales, specific campaigns, particular channels, and even unique products — but the most important thing is to convert the visitors on those pages to paying customers. Here’s how to do that.

Website Development

Your company’s marketing should be the secret sauce, ever elusive unicorn, and magic bullet that your company has been waiting for. Bottom line, it should be bringing you that money. See More Website Development Articles right arrow

How to Turn Casual Web Visitors Into Engaged Leads

Bringing in website visitors is all well and good, but unless you’re running an ad-supported site, visitors aren’t keeping the lights on. You need to turn those visitors into leads so you can turn those leads into paying customers. The broader part of your strategy is simple, even if it's not easy. Make a good product, write good content, and market your content so that the right people visit your website. That's the basis for getting the kind of visitors you want to convert in the first place, but we're not here to talk about that. We're here to talk about what happens once a visitor arrives at your website.

Why You Should Be Optimizing for Conversions

Website owners love to brag about their visitor counts. Hundreds of thousands of people visit this site every day, so we’re doing well, right? If your website is a news site or blog whose revenue is powered by advertising, then high visitor counts translate directly to increased revenue.
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