Articles

An ad during Sunday Night Football is a particular ad time that is increasing in popularity and offering businesses that can afford it a chance to better connect with customers. We examine why advertising during Sunday Night Football has risen in popularity and what this means for your business' advertising efforts.

In the marketing world, there is a simple truth: It is easier and less expensive to retain existing customers than to find and recruit new ones. However, businesses often forget the importance of retention marketing and inadvertently fail to keep existing customers engaged, happy, and loyal.

Content is key to marketing. The challenge for many is creating content that stays fresh and relevant in the eyes […]

Thanksgiving dinner is a magical meal anchored by turkey, gravy, and questionable casseroles. How did this feast of dysfunction come to be? Why break bread over bland starches and poultry? We can thank the marketers and advertisers of yesteryear for crafting the "traditions" we now hold dear.

Recently, I read a thought-provoking article by the Harvard Business Review, and it’s a piece I’m eager to share. This […]

The holidays — a season of joy, stress eating, and financial ruin. Each year, consumers morph into tinseled spendthrifts, budget […]

Have you ever wondered why many price tags end with 99 cents rather than a whole dollar? If so, you […]

In the hyper-competitive entertainment industry, maintaining relevance and popularity over an extended period requires a keen understanding of one’s audience, […]