Articles
Companies fiercely compete for customers’ attention and loyalty through various channels and touchpoints. While businesses heavily rely on marketing to […]
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Hosting a corporate event can feel daunting, but it can be a resounding success with the right approach and planning. […]
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Marketing automation isn’t merely a buzzword; it’s akin to a well-orchestrated symphony, bringing a harmonious efficiency to marketing, sales, and […]
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Consumer attention is a premium commodity, and with customer indecision running high and a saturated market full of options, the […]
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Marketers have a lot on their plate: they need to make brands shine, draw in potential customers, build brand reputation, […]
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Why Value Matters in Branding The key to the longevity and relevance of a brand lies in deeply understanding and […]
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The lines that once separated countries from doing business with each other have become increasingly porous over time, resulting in […]
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In the marketing world, there is a simple truth: It is easier and less expensive to retain existing customers than to find and recruit new ones. However, businesses often forget the importance of retention marketing and inadvertently fail to keep existing customers engaged, happy, and loyal.
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