Looking to Improve Your Email Marketing? The Power of Segmentation
We’ve talked before about how you should be segmenting your email lists. There’s no limit to how much segmenting you can do, but location, purchase history, and past email interest are good places to start. But before you start putting time and effort into segmentation, you want to know that it can make a difference.
Email Marketing Amidst COVID: Stand Out From the Noise
When the COVID-19 pandemic came down in earnest in March of 2020, a lot of companies were thrown for a loop. The net result has been a flood of messaging to a group of people who aren’t especially receptive to marketing in these stressful times. They might not want to hear from you at all, but you need to keep your business afloat, and that means sending emails. Here’s how to stand out without overwhelming your customers.
5 Ways to Integrate Email and Social
People have been ringing the death knell for email marketing for more than a decade, but email marketing is one of the most efficient uses of your marketing dollars available.
Email and Ads: What’s New in HubSpot
HubSpot has been pioneering the inbound mentality for fifteen years now, based on the principle that, in their words, “people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped.” Hear, hear!
Want More People to Read Your E-mails? Toss in These Four Words
While much of the world is buzzing around social media to draw in customers, email marketing is still alive and well. In fact, […]