Email Marketing
Articles

Looking to Improve Your Email Marketing? The Power of Segmentation

We’ve talked before about how you should be segmenting your email lists. There’s no limit to how much segmenting you can do, but location, purchase history, and past email interest are good places to start. But before you start putting time and effort into segmentation, you want to know that it can make a difference.

Email Marketing Amidst COVID: Stand Out From the Noise

When the COVID-19 pandemic came down in earnest in March of 2020, a lot of companies were thrown for a loop. The net result has been a flood of messaging to a group of people who aren’t especially receptive to marketing in these stressful times. They might not want to hear from you at all, but you need to keep your business afloat, and that means sending emails. Here’s how to stand out without overwhelming your customers.

5 Ways to Integrate Email and Social

People have been ringing the death knell for email marketing for more than a decade, but email marketing is one of the most efficient uses of your marketing dollars available.

Email and Ads: What’s New in HubSpot

HubSpot has been pioneering the inbound mentality for fifteen years now, based on the principle that, in their words, “people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped.” Hear, hear!

5 Email Marketing Mistakes to Avoid

There are lots of “rules” floating around the web for how to write proper marketing emails. Plain text emails, lowercase […]

How To Send Emails Your Customers Actually Want To Receive

Last month, we wrote about how (and why) you should be segmenting your marketing email list. In short, segmenting helps […]

How (And Why) To Segment Your Email List

Every few months, it seems like we hear a news story about how email marketing is dying, how no one […]

8 Types Of Marketing Emails You Should Be Sending

Email is a powerful tool in your marketing toolbox, but what exactly should you be emailing people about? The possibilities […]

How to Construct an Effective Welcome Email in 10 Simple Steps

You may be more accustomed to marketing through social media outlets these days, but make no mistake – email marketing […]

This Is Why No One is Opening Your Emails

Email marketing has proven itself to be an effective tool for thousands of companies, but it seems that many of […]
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