Email Marketing
Articles

5 Ways to Integrate Email and Social

People have been ringing the death knell for email marketing for more than a decade, but email marketing is one of the most efficient uses of your marketing dollars available.

Email and Ads: What’s New in HubSpot

HubSpot has been pioneering the inbound mentality for fifteen years now, based on the principle that, in their words, “people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped.” Hear, hear!

5 Email Marketing Mistakes to Avoid

There are lots of “rules” floating around the web for how to write proper marketing emails. Plain text emails, lowercase […]

How To Send Emails Your Customers Actually Want To Receive

Last month, we wrote about how (and why) you should be segmenting your marketing email list. In short, segmenting helps […]

How (And Why) To Segment Your Email List

Every few months, it seems like we hear a news story about how email marketing is dying, how no one […]

8 Types Of Marketing Emails You Should Be Sending

Email is a powerful tool in your marketing toolbox, but what exactly should you be emailing people about? The possibilities […]

How to Construct an Effective Welcome Email in 10 Simple Steps

You may be more accustomed to marketing through social media outlets these days, but make no mistake – email marketing […]

This Is Why No One is Opening Your Emails

Email marketing has proven itself to be an effective tool for thousands of companies, but it seems that many of […]

5 Reasons Why Inbound Email Marketing Is Much Better Than Outbound

Email marketing has always been seen as an outbound marketing effort. But, could it be an inbound one? It’s probably […]

Are People Unsubscribing from Your Hotel’s Email? Let’s fix it!

  If you’re like most hoteliers, you’re constantly working to build up your email database. Each time a new customer […]
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