Email Marketing
Articles

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Looking to Improve Your Email Marketing? The Power of Segmentation

We’ve talked before about how you should be segmenting your email lists. There’s no limit to how much segmenting you can do, but location, purchase history, and past email interest are good places to start. But before you start putting time and effort into segmentation, you want to know that it can make a difference.
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Email Marketing Amidst COVID: Stand Out From the Noise

When the COVID-19 pandemic came down in earnest in March of 2020, a lot of companies were thrown for a loop. The net result has been a flood of messaging to a group of people who aren’t especially receptive to marketing in these stressful times. They might not want to hear from you at all, but you need to keep your business afloat, and that means sending emails. Here’s how to stand out without overwhelming your customers.
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5 Ways to Integrate Email and Social

People have been ringing the death knell for email marketing for more than a decade, but email marketing is one of the most efficient uses of your marketing dollars available.

Email and Ads: What’s New in HubSpot

HubSpot has been pioneering the inbound mentality for fifteen years now, based on the principle that, in their words, “people don't want to be interrupted by marketers or harassed by salespeople — they want to be helped.” Hear, hear!

5 Email Marketing Mistakes to Avoid

There are lots of “rules” floating around the web for how to write proper marketing emails. Plain text emails, lowercase […]

How To Send Emails Your Customers Actually Want To Receive

Last month, we wrote about how (and why) you should be segmenting your marketing email list. In short, segmenting helps […]

How (And Why) To Segment Your Email List

Every few months, it seems like we hear a news story about how email marketing is dying, how no one […]

8 Types Of Marketing Emails You Should Be Sending

Email is a powerful tool in your marketing toolbox, but what exactly should you be emailing people about? The possibilities […]

How to Construct an Effective Welcome Email in 10 Simple Steps

You may be more accustomed to marketing through social media outlets these days, but make no mistake – email marketing […]

This Is Why No One is Opening Your Emails

Email marketing has proven itself to be an effective tool for thousands of companies, but it seems that many of […]

5 Reasons Why Inbound Email Marketing Is Much Better Than Outbound

Email marketing has always been seen as an outbound marketing effort. But, could it be an inbound one? It’s probably […]

Are People Unsubscribing from Your Hotel’s Email? Let’s fix it!

  If you’re like most hoteliers, you’re constantly working to build up your email database. Each time a new customer […]

Even Your Email Signature Can Be a Marketing Tool

  When you first signed up for your email account, you probably received a prompt urging you to create an […]

Emails Looking Shabby? Let’s Change That!

There are few marketing environments as fiercely competitive as an email inbox. Think about it. When you send out an […]

E-mail Marketing Tips to Take Your Company to the Next Level

Think that email marketing is a thing of the past? While consumers are more cautious about who they give their […]

E-mail Marketing is Alive and Well

Let’s face it — the world of marketing is not what it used to be. Traditional outbound methods like cold […]

Want More People to Read Your E-mails? Toss in These Four Words

While much of the world is buzzing around social media to draw in customers, email marketing is still alive and well. In fact, […]

The 10,000 ft View – Email Marketing The Big 4

2015 is now in full swing and you know what that means — time for another multi-part marketing series. This […]

How to Get People to Actually Open Your Emails, Then Do Something

Despite the influx of social media, the use of e-mail marketing as a way to grow your business and stay […]
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