Integrated Marketing
Articles

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How to Avoid and Resolve Content Bottlenecks

We all want to deliver high-quality content without compromising quality, but it can be challenging to strike that balance. But while we can’t fix everything, we can focus on the most disruptive portions of the workflow to make the entire content production process more efficient. Here’s how.

5 Ways to Optimize a Marketing Budget

For a business of virtually any size or age, marketing should be a significant piece of your budget. Importantly, however, it will only achieve the desired results if you’re using it right. If your marketing budget isn’t producing results, there are a few things you can do to optimize it.
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A Guide to Planning Your Integrated Advertising

Integrated marketing is about unifying your message and strategy across multiple platforms to ensure better performance and a unified brand presence. Integrated advertising is the cousin of integrated marketing, taking all the same goals and lessons and applying them to paid advertising campaigns. But no initiative comes together by accident — you need careful planning, strategy, and execution to make everything work in your favor. Here’s how to get started.
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Checklist For an Integrated Marketing Campaign

The modern consumer is absolutely inundated with marketing seeing an average of 5,000 marketing messages a day. The reach and coordination of an integrated marketing campaign is one of the only effective ways to cut through that clutter. Ready to start building an integrated marketing campaign? Here’s how to do it.
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How Understanding the Buyer’s Journey Can Help You Stand Out

The buyer’s journey is the process that any person goes through on their way to making a purchase, starting with the very first time they realize that there’s a problem that they’d like to solve. Here’s why you should care.
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How to Get More from Your Integrated Marketing Agency

If you’re not running an integrated marketing strategy, you probably should be, and that means hiring a full-service integrated marketing agency that knows their way around the myriad techniques and channels you’ll be using. But to make sure you’re getting the best possible results from your marketing agency, there are a few things you should keep in mind.
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The Basics of Account-Based Advertising

Account-based advertising is like any other digital advertising campaign, except it’s laser-focused. Rather than casting a net to anyone who might be interested in what you’re offering, you can narrow in on only the accounts you want to engage.
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A Marketing Perspective on Handling Reviews

We’ve got good news and bad news when it comes to customer reviews. The good news is that they’re important — 89 percent of customers read reviews before making a purchase, so positive reviews can be a huge boon to your business and your ability to recruit new customers. The bad news is that reviews aren’t always positive.
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How to Use Audio in B2B Marketing

Yeah, we know. Audio? Didn’t that die out when we all started carrying the internet around in our pockets? In a sense, you’re not wrong — nothing makes us close a tab faster than an autoplaying video with sound — but that doesn’t mean there’s no place for audio in the world of B2B marketing.
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4 Dos and Don’ts of Account-Based Marketing

We’ve written extensively about account-based marketing in the past. The basic idea is simple — rather than spreading your marketing message to anyone who’ll listen, you go out and find the people you want as clients first, then direct custom messaging directly to them. For B2B companies in niche industries, it can be a game-changer.
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Why Integrated Marketing is So Important

It wasn’t so long ago that there were only a handful of channels you could use to market your business. […]

Account-Based Marketing vs. Inbound Marketing

Businesses need customers, and that means they need leads. That’s the easy part. The hard part is that there are […]

The Future of Attribution

We’re sure you’ve heard this stat before: it takes five to seven touchpoints with your brand before a consumer makes […]

The INBOUND Rundown: What Came Out of the HubSpot Conference

Every year, Hubspot hosts the INBOUND marketing event. This year, more than 25,000 people gathered in Boston to learn about […]

Behavioral Marketing — What You Need to Know

We’re marketers by profession, but we’re all consumers, too. And what’s the most annoying marketing experience you see as a […]

Inbound Marketing through the Lens of the Flywheel

If you’re a professional, chances are that you have seen, referenced, built or any number of other activities involving a […]

Building the Customer Experience

In today’s digital world, you can find reviews for anything online. You can take a picture of a product and […]

Making Sure Your Ideal Customer Is Your Actual Customer

It’s no secret that we’re big fans of buyer personas. A buyer persona is an idealized version of your customer […]

Think Local: 6 Marketing Ideas To Give Back To Your Community

Small or large, your business owes a lot to your community. You’re trying to provide the people around you with […]

6 Ways To Boost Your Marketing When Your Budget Is Tight

The economy is unpredictable, and market trends even moreso. Nonetheless, businesses are spending more on marketing than ever. According to […]
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