Integrated Marketing

How Anti-spam and Data Privacy Are Upending Marketing

User data is a priority in the modern digital landscape, personalizing outbound marketing for optimized results. However, the rise of […]

Half of Americans Are Burned Out by Screens, Turn to Podcasts

Americans are closing their burned-out eyes and opening their ears to be entertained, according to a study of pandemic-fueled trends. […]

Iceland’s Business Marketing Ecosystem

The island nation of Iceland is one of the most beautiful places in the world, and that beauty is a […]
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Three Reasons Why Dashboarding is Dangerous

Dashboards have been all the rage for the past 5-10 years as it puts all of your relevant data into […]
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Leveraging Marketing to Increase Renewals in the SaaS Industry

Software-as-a-Service companies in competitive markets need to get customers to renew their subscriptions on a regular basis. The cloud and […]
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Calming the Storm: Marketing Automation to Help Healthcare Organizations

Marketing can often be an added stressor in an already stressful healthcare industry. In the healthcare industry, you are always […]
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More Than Just Media Mix: The Integrated Marketing Flywheel

Integrated marketing involves more than just a media mix. It has everything to do with how you think about your […]
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Budgeting for Marketing for 2022: What You Need to Know

It’s time to start planning your 2022 marketing budget. In fact, many companies are already analyzing and planning their marketing […]

How the Outdoor Industry is Handling a Surge of New Customers

The COVID-19 pandemic forced people to get out and explore the Great Outdoors as governments put social distancing guidelines in […]

How Cannabis Companies Should Self-Regulate Their Marketing Guidelines

As more states legalize cannabis for medical and recreational use, recorded sales have grown rapidly. In 2020, Americans spent about […]
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The Importance of Customer Loyalty Programs Moving Forward for the Outdoor Industry

After many, many months indoors, people are seeking a bit of solace and escape from being confined inside. This has […]
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With Digital-Burnout Among Consumers, Is Experiential Marketing The Answer?

Technology may have become everyone’s best friend and saving grace during the pandemic, but consumers are beginning to experience serious […]
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Will Post-Pandemic Consumers Remain Locally Loyal?

It’s no secret that the COVID-19 pandemic of 2020 brought the toughest of times for everyone. Businesses struggled to adapt, […]

Why QR Codes Are Enjoying a Comeback and How You Can Use Them

QR codes are almost 30 years old, but they’re only recently enjoying a renaissance. For years, they were inconvenient and […]

5 Lessons Marketers Can Learn From Investing Apps

In the last year or so, “retail investing” — investing by nonprofessionals through brokerage accounts — has exploded onto the […]
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Lessons Learned From Marketing Mistakes: Not Everything Is an Insight

Marketers love insights. In principle, insights are a powerful tool. When a company can uncover a piece of information that’s […]
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How to Avoid and Resolve Content Bottlenecks

We all want to deliver high-quality content without compromising quality, but it can be challenging to strike that balance. But while we can’t fix everything, we can focus on the most disruptive portions of the workflow to make the entire content production process more efficient. Here’s how.

5 Ways to Optimize a Marketing Budget

For a business of virtually any size or age, marketing should be a significant piece of your budget. Importantly, however, it will only achieve the desired results if you’re using it right. If your marketing budget isn’t producing results, there are a few things you can do to optimize it.
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A Guide to Planning Your Integrated Advertising

Integrated marketing is about unifying your message and strategy across multiple platforms to ensure better performance and a unified brand presence. Integrated advertising is the cousin of integrated marketing, taking all the same goals and lessons and applying them to paid advertising campaigns. But no initiative comes together by accident — you need careful planning, strategy, and execution to make everything work in your favor. Here’s how to get started.

Checklist For an Integrated Marketing Campaign

The modern consumer is absolutely inundated with marketing seeing an average of 5,000 marketing messages a day. The reach and coordination of an integrated marketing campaign is one of the only effective ways to cut through that clutter. Ready to start building an integrated marketing campaign? Here’s how to do it.
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