Integrated Marketing
Articles

The Basics of Account-Based Advertising

Account-based advertising is like any other digital advertising campaign, except it’s laser-focused. Rather than casting a net to anyone who might be interested in what you’re offering, you can narrow in on only the accounts you want to engage.

A Marketing Perspective on Handling Reviews

We’ve got good news and bad news when it comes to customer reviews. The good news is that they’re important — 89 percent of customers read reviews before making a purchase, so positive reviews can be a huge boon to your business and your ability to recruit new customers. The bad news is that reviews aren’t always positive.

How to Use Audio in B2B Marketing

Yeah, we know. Audio? Didn’t that die out when we all started carrying the internet around in our pockets? In a sense, you’re not wrong — nothing makes us close a tab faster than an autoplaying video with sound — but that doesn’t mean there’s no place for audio in the world of B2B marketing.

4 Dos and Don’ts of Account-Based Marketing

We’ve written extensively about account-based marketing in the past. The basic idea is simple — rather than spreading your marketing message to anyone who’ll listen, you go out and find the people you want as clients first, then direct custom messaging directly to them. For B2B companies in niche industries, it can be a game-changer.

Why Integrated Marketing is So Important

It wasn’t so long ago that there were only a handful of channels you could use to market your business. […]

Account-Based Marketing vs. Inbound Marketing

Businesses need customers, and that means they need leads. That’s the easy part. The hard part is that there are […]

The Future of Attribution

We’re sure you’ve heard this stat before: it takes five to seven touchpoints with your brand before a consumer makes […]

The INBOUND Rundown: What Came Out of the HubSpot Conference

Every year, Hubspot hosts the INBOUND marketing event. This year, more than 25,000 people gathered in Boston to learn about […]

Behavioral Marketing — What You Need to Know

We’re marketers by profession, but we’re all consumers, too. And what’s the most annoying marketing experience you see as a […]

Inbound Marketing through the Lens of the Flywheel

If you’re a professional, chances are that you have seen, referenced, built or any number of other activities involving a […]
Essential Marketing

The Secret Sauce

Integrating all things digital to make your sites and applications do what you want.

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