The Basics of Account-Based Advertising
Account-based advertising is like any other digital advertising campaign, except it’s laser-focused. Rather than casting a net to anyone who might be interested in what you’re offering, you can narrow in on only the accounts you want to engage.
A Marketing Perspective on Handling Reviews
We’ve got good news and bad news when it comes to customer reviews. The good news is that they’re important — 89 percent of customers read reviews before making a purchase, so positive reviews can be a huge boon to your business and your ability to recruit new customers. The bad news is that reviews aren’t always positive.
How to Use Audio in B2B Marketing
Yeah, we know. Audio? Didn’t that die out when we all started carrying the internet around in our pockets? In a sense, you’re not wrong — nothing makes us close a tab faster than an autoplaying video with sound — but that doesn’t mean there’s no place for audio in the world of B2B marketing.
4 Dos and Don’ts of Account-Based Marketing
We’ve written extensively about account-based marketing in the past. The basic idea is simple — rather than spreading your marketing message to anyone who’ll listen, you go out and find the people you want as clients first, then direct custom messaging directly to them. For B2B companies in niche industries, it can be a game-changer.