How the Outdoor Industry is Handling a Surge of New Customers
The COVID-19 pandemic forced people to get out and explore the Great Outdoors as governments put social distancing guidelines in […]
How Cannabis Companies Should Self-Regulate Their Marketing Guidelines
As more states legalize cannabis for medical and recreational use, recorded sales have grown rapidly. In 2020, Americans spent about […]
The Importance of Customer Loyalty Programs Moving Forward for the Outdoor Industry
After many, many months indoors, people are seeking a bit of solace and escape from being confined inside. This has […]
With Digital-Burnout Among Consumers, Is Experiential Marketing The Answer?
Technology may have become everyone’s best friend and saving grace during the pandemic, but consumers are beginning to experience serious […]
Lessons Learned From Marketing Mistakes: Not Everything Is an Insight
Marketers love insights. In principle, insights are a powerful tool. When a company can uncover a piece of information that’s […]
How to Avoid and Resolve Content Bottlenecks
We all want to deliver high-quality content without compromising quality, but it can be challenging to strike that balance. But while we can’t fix everything, we can focus on the most disruptive portions of the workflow to make the entire content production process more efficient. Here’s how.
5 Ways to Optimize a Marketing Budget
For a business of virtually any size or age, marketing should be a significant piece of your budget. Importantly, however, it will only achieve the desired results if you’re using it right. If your marketing budget isn’t producing results, there are a few things you can do to optimize it.
A Guide to Planning Your Integrated Advertising
Integrated marketing is about unifying your message and strategy across multiple platforms to ensure better performance and a unified brand presence. Integrated advertising is the cousin of integrated marketing, taking all the same goals and lessons and applying them to paid advertising campaigns. But no initiative comes together by accident — you need careful planning, strategy, and execution to make everything work in your favor. Here’s how to get started.
Checklist For an Integrated Marketing Campaign
The modern consumer is absolutely inundated with marketing seeing an average of 5,000 marketing messages a day. The reach and coordination of an integrated marketing campaign is one of the only effective ways to cut through that clutter. Ready to start building an integrated marketing campaign? Here’s how to do it.
How Understanding the Buyer’s Journey Can Help You Stand Out
The buyer’s journey is the process that any person goes through on their way to making a purchase, starting with the very first time they realize that there’s a problem that they’d like to solve. Here’s why you should care.
How to Get More from Your Integrated Marketing Agency
If you’re not running an integrated marketing strategy, you probably should be, and that means hiring a full-service integrated marketing agency that knows their way around the myriad techniques and channels you’ll be using. But to make sure you’re getting the best possible results from your marketing agency, there are a few things you should keep in mind.
The Basics of Account-Based Advertising
Account-based advertising is like any other digital advertising campaign, except it’s laser-focused. Rather than casting a net to anyone who might be interested in what you’re offering, you can narrow in on only the accounts you want to engage.
A Marketing Perspective on Handling Reviews
We’ve got good news and bad news when it comes to customer reviews. The good news is that they’re important — 89 percent of customers read reviews before making a purchase, so positive reviews can be a huge boon to your business and your ability to recruit new customers. The bad news is that reviews aren’t always positive.
How to Use Audio in B2B Marketing
Yeah, we know. Audio? Didn’t that die out when we all started carrying the internet around in our pockets? In a sense, you’re not wrong — nothing makes us close a tab faster than an autoplaying video with sound — but that doesn’t mean there’s no place for audio in the world of B2B marketing.
4 Dos and Don’ts of Account-Based Marketing
We’ve written extensively about account-based marketing in the past. The basic idea is simple — rather than spreading your marketing message to anyone who’ll listen, you go out and find the people you want as clients first, then direct custom messaging directly to them. For B2B companies in niche industries, it can be a game-changer.