How Mobile and Location Data Work With Integrated Marketing
Integrated marketing is a simple idea with a potentially complicated plan of execution. The goal is to create marketing campaigns […]
Determining Which Channels Are Your Top Performers (and Why the Others Aren’t)
Marketing is a balancing act. You’ll be running campaigns on half a dozen or more channels — digital ads, search, […]
Yes, You Need Buyer Personas. Here’s Why.
Buyer personas are a core component of virtually every marketer’s plan. They’re a fictionalized, generalized representation of your ideal customer, […]