Strategic Marketing
Articles

Is 2021 the Year to Hire a Digital Agency?

When you’re first starting your company, marketing is a much simpler proposition — one you can probably handle yourself with a single in-house employee. As your business grows, your marketing needs will become more complex and you may not be able to keep up. Is it time for you to bring in outside help? Here are a few signs to look out for.

Creating a Better Customer Journey Map

It can be a challenge to get inside the minds of your customers. But developing a successful marketing strategy requires non-stop effort to understand how your customers make decisions, what they prioritize, and what factors lead them to purchase. A crucial part of that process is understanding the buyer’s journey — the series of steps that your customers take between first becoming aware of your product and making the final decision to purchase.

Marketing is Changing. Is Your Marketing Department Ready?

Marketing has always been an evolving industry. Technological advances have made it easier than ever to track, plan, and execute campaigns across multiple channels. This while the number of channels has grown substantially in the last decade. Planning requires considering trends in the micro and macroeconomic spaces. The COVID-19 pandemic has upended the American economy to an unprecedented extent, and social issues like Black Lives Matter and climate change have put new pressures on companies and brands to take a stand.

Mitigating Risk with Analytics

When a crisis hits, many business leaders are caught flat-footed, unable to take decisive action. Generally, the reason for their inaction is the same — when everything goes wrong, the usual playbook no longer applies, which means they’re flying blind in a storm. There are some businesses, however, that seem to thrive in a crisis and emerge out the other side stronger.

What Your Customers Value

At its essence, every transaction is identical. Consumers exchange their money for a product or service they consider of value. Countless hours have been spent by product designers, marketers, and executives identifying what price customers will pay for their product or service. However, to establish a meaningful price point, companies must consider how their customers define value, not merely what that value is.

An Open Letter to a Marketing Manager

Whether you’re just starting out as a marketing manager or you’ve been in the role for some time, it’s never too late to learn more about how to be the best marketing manager you can be. Here’s our advice for all the marketing managers out there.

How Personalization is Driving Results

These days, personalization requires a far more strategic approach. It's a way for you to put your messaging in context, keep your customers engaged, and alter the experience of each customer depending on their individual profile and preferences.

Measuring & Growing Customer Loyalty

It’s a fact we’ve all heard so often that it’s become a cliche — it’s more expensive to acquire a customer than it is to keep one. What this all means is that keeping customer loyalty up is vitally important to the long-term future of your business. So how do you keep your customers loyal? We’ve got some ideas.

Shifting from Events to Virtual – How to Make the Most of Webinar

If you were planning on traveling to a big conference or seminar this year, chances are good that you’re going to have to watch it online instead. Here’s how to get the most out of those online events.

Marketing Mishaps — 8 Big Mistakes You Might Be Making

One thing’s for sure — now, more than ever, you can’t afford to waste time, money, or human resources. This is the time to take a serious look at the way your marketing is being done and keep a sharp eye out for any of these major mistakes that might be holding you back.
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