Strategic Marketing

Marketing Mishaps — 8 Big Mistakes You Might Be Making

One thing’s for sure — now, more than ever, you can’t afford to waste time, money, or human resources. This is the time to take a serious look at the way your marketing is being done and keep a sharp eye out for any of these major mistakes that might be holding you back.

How Marketing Can Support Customer Success in Hard Times

Your job doesn’t end when you get someone to make a purchase — in fact, it’s just beginning. Returning customers are your best source of income, given that they can bring in business themselves. In fact, the ROI on a returning or repeat customer is between five and 25 times better than that of attracting a new customer, depending on who you ask.

6 Reasons Your Marketing Strategy Isn’t Working

Marketing is the lifeblood of your business, but it’s not foolproof. If you’re not keeping close track of your strategy, your execution, and your results, you’re just pouring money down the drain. If you’ve been spending on marketing and not seeing results, here are a few things that might be going wrong.

Convincing the Board that Marketing is a Strategic Asset

We know that marketing is basically the most important department in any company — of course, we’re marketers, so we’re not the most impartial group to be weighing in. In fact, marketing is often seen as a luxury by executives trying to shave a few extra dollars off their operating budgets, and that’s a mistake.

Why (and How) You Should be Vulnerable in Your Marketing

Lots of people claim they hate marketing or advertising. They think it’s obtrusive, annoying, or deceptive. We know that that’s not true — what people hate is bad marketing. It’s just like music, really. There’s music out there that speaks from the heart and says something valuable about the world, and there’s music that’s pandering to a fanbase to make a quick buck. You want to be playing the former.

How to Use Marketing for a Successful Business Pivot

It’s an unfortunate fact of life that a lot of businesses fail. 21 percent of businesses don’t make it past their third year, and a full half don’t last five. The ones that do last can credit their success to a number of factors.

7 Features Your CMS Needs

If you’re running a website that manages a lot of content, you need a content management system (CMS). It allows […]

Building a Martech Ecosystem

The great thing about being in the marketing world in the 21st century is that there’s so much software to […]

Creating Sales Aids That Make a Difference

In the process of turning strangers into customers, marketing is only half the battle. The second half is sales, and […]

Why Integrated Marketing is So Important

It wasn’t so long ago that there were only a handful of channels you could use to market your business. […]
Essential Marketing

The Secret Sauce

Integrating all things digital to make your sites and applications do what you want.

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