Strategic Marketing
Articles

Why You Should Consider a Smaller Full-Service Marketing Agency

Marketing is a major undertaking — it’s not something that business owners or other employees can do “on the side” […]

How Marketing Targeting is Changing (and How to Adapt)

Marketing is always a moving target, and digital marketing has been especially volatile over the last few years. New platforms, […]

3 Ways to Encourage Collaboration With Remote Teams

The work-from-home movement has been growing for years, and it got a major boost forward during 2020. Significant companies employing […]
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Social Media Mistakes: Influencer Marketing Fails

Like any other channel, influencer marketing has to be done correctly. When you don’t properly strategize how you’re going to use this approach, you risk wasting money or seriously compromising your brand image. Here’s how influencer marketing can go wrong.
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Lessons Learned Through Marketing Failures — Lack of Market Research

You can learn a lot from your mistakes. Sometimes our failures are our best teachers, granting additional insight into which strategies and techniques are most effective or changing our impression of our audiences. In this series, we’ll be exploring some of the most common mistakes that marketers make and what lessons can be taken away from them.

The “Panic Pivot”: Marketing Innovations You Need to Adopt

In 2020 companies had to drastically alter the way they did business and spoke to their audience, and marketers followed suit. What we’ve seen across the marketing world over the last year or so is what we’re calling the “panic pivot” — a drastic shift in strategy as marketers attempt to adapt to the new world we’re living in. Panicking is never a good thing, but pivoting is crucial.
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The Value of an Agency to Your In-House Marketing Team

If you’re searching for options to boost your internal marketing team here are some reasons an agency partnership may be the right solution.
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60-Second Read: Why VW’s “Voltswagen” Joke Was a Bad Move

Volkswagen’s joke for 2021 was to announce a rebrand from Volkswagen to “Voltswagen,” a nod to the company’s new commitment to electric vehicles. Jaguar, General Motors, and Volvo have already announced plans to phase out fossil-fuel-powered vehicles entirely, so it wouldn’t have been completely surprising to see Volkswagen follow suit. But unlike the rest of these April Fools’ Day pranks, Volkswagen’s fell flat. Here’s where they went wrong.
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What’s in Facebook’s New Small-Business-Friendly Update

Facebook has announced that it will be testing a new feature that serves business suggestions to people who don’t follow those businesses. When users browse their usual news feed, they’ll see suggestions for topics that they might be interested in — a news article about home improvement ideas might have a button underneath it asking if the reader is interested in DIY projects, for example.
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60-Second Read: Why Yum! Brands Bought an AI Analytics Company

Yum! Brands, based in Louisville, Kentucky, is one of the biggest fast food companies in the world. With 34,000 employees (not including hundreds of thousands who work for franchisees) and revenues around $6 billion, it’s hardly surprising that a company like Yum! Brands would make significant purchases, but the company’s recent acquisition of Kvantum raised a few eyebrows.
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Why You Can’t Count on Free Trials to Win Customers

Free trials are often a tempting method for attracting new customers. In the ideal scenario, a potential customer takes advantage of a free trial offer to test a product or service, and after realizing the value gained becomes a lifetime subscriber or recurring purchaser. Customers as well tend to prefer a free trial because there’s no upfront commitment to gain access to the promoted service or product. Before you consider a free trial of your products or services, there are a few key things to consider.
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The 6 Most Important Marketing Features of Your CRM

The overall value a CRM platform offers an agency is obvious, however, some features are more valuable than others. As marketers who rely on CRM to drive our agency’s success, below are the key tools we recommend utilizing within your own CRM system.
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60-Second Read: Google Plans to Stop Tracking Browsing History

Google’s constantly adjusting their search algorithm or backlinking system, but this is one of the biggest changes we’ve seen since Hummingbird: on Wednesday, Google announced that they’ll no longer sell ads based on individual users’ browsing history, citing the increased push for privacy online.
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5 Trends in Digital Marketing for 2021

During the previous year, the COVID-19 pandemic fundamentally altered almost every aspect of daily life. What does the future hold for digital marketing strategies? And how should today’s marketers be prepared for what’s to come?
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60-Second Read: Why Niche Social Media is the Future

Over the course of the last 20 years or so, Facebook has expanded from simple status updates to business pages, instant messaging, and the acquisition of major tech startups like Instagram and WhatsApp. The acquisitions in particular have garnered some unwelcome attention from regulators who think that Facebook should be broken into smaller pieces for anti-trust reasons. But what if Facebook didn’t need to be broken up? What if the world of social media users did it for them?
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2021 Super Bowl Ads: the Good, the Bad, and the Baffling

For football fans, Super Bowl LV was nothing to write home about. As marketers, we were more focused on the commercials. Unfortunately, this was an odd year for commercials, too. Here are some of the highlights and lowlights from the big game.
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Trends in Marketing Technology for 2021

In 2020, our reliance on technology only strengthened, when the landscape of the business world changed and the prevalence of remote work skyrocketed. With new solutions cropping up every day, these are the key trends we’re keeping an eye on in 2021.
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60-Second Read: How Social Media Took On the Stock Market

By now, everyone on the internet has heard some version of the story about Reddit stock traders taking on billion-dollar hedge funds, all revolving around the stock for the ailing video game retailer Gamestop (GME). But what actually happened? And how did a disorganized group of investors manage to put pressure on some of the wealthiest organizations in the world?
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Is 2021 the Year to Hire a Digital Agency?

When you’re first starting your company, marketing is a much simpler proposition — one you can probably handle yourself with a single in-house employee. As your business grows, your marketing needs will become more complex and you may not be able to keep up. Is it time for you to bring in outside help? Here are a few signs to look out for.
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Creating a Better Customer Journey Map

It can be a challenge to get inside the minds of your customers. But developing a successful marketing strategy requires non-stop effort to understand how your customers make decisions, what they prioritize, and what factors lead them to purchase. A crucial part of that process is understanding the buyer’s journey — the series of steps that your customers take between first becoming aware of your product and making the final decision to purchase.
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