Strategic Marketing
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60-Second Read: Why Yum! Brands Bought an AI Analytics Company

Yum! Brands, based in Louisville, Kentucky, is one of the biggest fast food companies in the world. With 34,000 employees (not including hundreds of thousands who work for franchisees) and revenues around $6 billion, it’s hardly surprising that a company like Yum! Brands would make significant purchases, but the company’s recent acquisition of Kvantum raised a few eyebrows.

Why You Can’t Count on Free Trials to Win Customers

Free trials are often a tempting method for attracting new customers. In the ideal scenario, a potential customer takes advantage of a free trial offer to test a product or service, and after realizing the value gained becomes a lifetime subscriber or recurring purchaser. Customers as well tend to prefer a free trial because there’s no upfront commitment to gain access to the promoted service or product. Before you consider a free trial of your products or services, there are a few key things to consider.

The 6 Most Important Marketing Features of Your CRM

The overall value a CRM platform offers an agency is obvious, however, some features are more valuable than others. As marketers who rely on CRM to drive our agency’s success, below are the key tools we recommend utilizing within your own CRM system.

60-Second Read: Google Plans to Stop Tracking Browsing History

Google’s constantly adjusting their search algorithm or backlinking system, but this is one of the biggest changes we’ve seen since Hummingbird: on Wednesday, Google announced that they’ll no longer sell ads based on individual users’ browsing history, citing the increased push for privacy online.

5 Trends in Digital Marketing for 2021

During the previous year, the COVID-19 pandemic fundamentally altered almost every aspect of daily life. What does the future hold for digital marketing strategies? And how should today’s marketers be prepared for what’s to come?

60-Second Read: Why Niche Social Media is the Future

Over the course of the last 20 years or so, Facebook has expanded from simple status updates to business pages, instant messaging, and the acquisition of major tech startups like Instagram and WhatsApp. The acquisitions in particular have garnered some unwelcome attention from regulators who think that Facebook should be broken into smaller pieces for anti-trust reasons. But what if Facebook didn’t need to be broken up? What if the world of social media users did it for them?

2021 Super Bowl Ads: the Good, the Bad, and the Baffling

For football fans, Super Bowl LV was nothing to write home about. As marketers, we were more focused on the commercials. Unfortunately, this was an odd year for commercials, too. Here are some of the highlights and lowlights from the big game.

Trends in Marketing Technology for 2021

In 2020, our reliance on technology only strengthened, when the landscape of the business world changed and the prevalence of remote work skyrocketed. With new solutions cropping up every day, these are the key trends we’re keeping an eye on in 2021.

60-Second Read: How Social Media Took On the Stock Market

By now, everyone on the internet has heard some version of the story about Reddit stock traders taking on billion-dollar hedge funds, all revolving around the stock for the ailing video game retailer Gamestop (GME). But what actually happened? And how did a disorganized group of investors manage to put pressure on some of the wealthiest organizations in the world?

Is 2021 the Year to Hire a Digital Agency?

When you’re first starting your company, marketing is a much simpler proposition — one you can probably handle yourself with a single in-house employee. As your business grows, your marketing needs will become more complex and you may not be able to keep up. Is it time for you to bring in outside help? Here are a few signs to look out for.
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