Articles

In the marketing world, there is a simple truth: It is easier and less expensive to retain existing customers than to find and recruit new ones. However, businesses often forget the importance of retention marketing and inadvertently fail to keep existing customers engaged, happy, and loyal.

Content is key to marketing. The challenge for many is creating content that stays fresh and relevant in the eyes […]

Thanksgiving dinner is a magical meal anchored by turkey, gravy, and questionable casseroles. How did this feast of dysfunction come to be? Why break bread over bland starches and poultry? We can thank the marketers and advertisers of yesteryear for crafting the "traditions" we now hold dear.

The holidays — a season of joy, stress eating, and financial ruin. Each year, consumers morph into tinseled spendthrifts, budget […]

Have you ever wondered why many price tags end with 99 cents rather than a whole dollar? If so, you […]

Marketing campaign landing pages are a vital aspect of most marketing campaigns because they capture user traffic and have the […]

The influence of social media algorithms should not be underestimated. According to the latest data, the average social media user […]

Every business seeks to avoid marketing-related nightmares. Unfortunately, sometimes, marketing your business can involve plenty of disasters that can sink […]