Articles

Between the November elections, the dawn of a new year, and the spread of a COVID-19 vaccine, people are starting to let themselves hope for a return to something resembling normalcy. While advertisers will eagerly revise their messaging to match the moment, there’s no doubt the lessons learned during 2020 have left a lasting impression. So what should advertisers keep in mind for the year to come?

The overall value a CRM platform offers an agency is obvious, however, some features are more valuable than others. As marketers who rely on CRM to drive our agency’s success, below are the key tools we recommend utilizing within your own CRM system.

During the previous year, the COVID-19 pandemic fundamentally altered almost every aspect of daily life. What does the future hold for digital marketing strategies? And how should today’s marketers be prepared for what’s to come?

Over the course of the last 20 years or so, Facebook has expanded from simple status updates to business pages, instant messaging, and the acquisition of major tech startups like Instagram and WhatsApp. The acquisitions in particular have garnered some unwelcome attention from regulators who think that Facebook should be broken into smaller pieces for anti-trust reasons. But what if Facebook didn’t need to be broken up? What if the world of social media users did it for them?

Your brand requires consistent attention to maintain it’s relevance and success. It may be difficult to determine when your branding has become tired or no longer resonates with your desired customers. To assist, here are key signs to help identify whether your brand is in need of a refresh.

For football fans, Super Bowl LV was nothing to write home about. As marketers, we were more focused on the commercials. Unfortunately, this was an odd year for commercials, too. Here are some of the highlights and lowlights from the big game.

In 2020, our reliance on technology only strengthened, when the landscape of the business world changed and the prevalence of remote work skyrocketed. With new solutions cropping up every day, these are the key trends we’re keeping an eye on in 2021.

By now, everyone on the internet has heard some version of the story about Reddit stock traders taking on billion-dollar hedge funds, all revolving around the stock for the ailing video game retailer Gamestop (GME). But what actually happened? And how did a disorganized group of investors manage to put pressure on some of the wealthiest organizations in the world?