Articles

When a crisis hits, many business leaders are caught flat-footed, unable to take decisive action. Generally, the reason for their inaction is the same — when everything goes wrong, the usual playbook no longer applies, which means they’re flying blind in a storm. There are some businesses, however, that seem to thrive in a crisis and emerge out the other side stronger.

Having a website is crucial to any modern business. It’s the hub of your entire business, allowing you to inform your customers and put forth whatever message is most important to you and your business. It’s where you host your blog, where you build landing pages to turn prospects into leads, and maybe even where you sell your product directly.

Coming up with clever, profitable, insightful marketing campaigns is only the beginning of a marketer’s job. The other part is figuring out if those clever campaigns actually worked. Back in the old days, you didn’t have much recourse in that area. You put an ad in the newspaper or on a billboard, and if sales went up, then it worked!