Articles
A user experience (UX) designer creates and optimizes the user interface for speed, response times, and other factors influencing the […]
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Understandably, how a venture capitalist (VC) views marketing differs from marketers’ perspectives. While popular digital strategies like SEO and SEM […]
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Personalization has become a norm rather than an exception in the modern business world. From targeted social media ads to […]
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Modern technology makes it possible for businesses to connect with customers on the move and across multiple devices. The seamlessness […]
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At its essence, every transaction is identical. Consumers exchange their money for a product or service they consider of value. Countless hours have been spent by product designers, marketers, and executives identifying what price customers will pay for their product or service. However, to establish a meaningful price point, companies must consider how their customers define value, not merely what that value is.
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These days, personalization requires a far more strategic approach. It's a way for you to put your messaging in context, keep your customers engaged, and alter the experience of each customer depending on their individual profile and preferences.
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It’s a fact we’ve all heard so often that it’s become a cliche — it’s more expensive to acquire a customer than it is to keep one. What this all means is that keeping customer loyalty up is vitally important to the long-term future of your business. So how do you keep your customers loyal? We’ve got some ideas.
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You’re hiring an agency to solve a problem — lack of bandwidth, lack of resources, a fresh new take, or simply a new perspective on marketing efforts that aren’t working. You need to know that your new agency will solve that problem. Here’s what to look for.
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