Articles

In the marketing world, there is a simple truth: It is easier and less expensive to retain existing customers than to find and recruit new ones. However, businesses often forget the importance of retention marketing and inadvertently fail to keep existing customers engaged, happy, and loyal.

After many, many months indoors, people are seeking a bit of solace and escape from being confined inside. This has […]

If you’re not targeting the right audience with your marketing and branding, you’re wasting time and money to get your brand in front of people who aren’t interested. To ensure you’re reaching the right people with your marketing, there are a few things to look out for.

It’s a fact we’ve all heard so often that it’s become a cliche — it’s more expensive to acquire a customer than it is to keep one. What this all means is that keeping customer loyalty up is vitally important to the long-term future of your business. So how do you keep your customers loyal? We’ve got some ideas.

We’ve got good news and bad news when it comes to customer reviews. The good news is that they’re important — 89 percent of customers read reviews before making a purchase, so positive reviews can be a huge boon to your business and your ability to recruit new customers. The bad news is that reviews aren’t always positive.

The handoff between marketing — the team that gets people in the door — and customer success — the team that keeps them happy once they’re in — has to be seamless. Why is this handoff so important? Keep reading.

You’ve heard the buzzwords all over the internet in recent months and years: transparency, privacy, data protection, hacks, password breaches, […]

It’s no secret that we’re big fans of buyer personas. A buyer persona is an idealized version of your customer […]