Articles

Animated envelopes with wings flying over laptop keyboard
Email Marketing
The Power of Segmentation in Email Marketing
Stories about the imminent death of email marketing have been floating about the internet since the Bush Jr. administration [...]
Read more
large stack of mail in a mail slot
Email Marketing
How (And Why) To Segment Your Email List
Every few months, it seems like we hear a news story about how email marketing is dying, how no one […]
Read more
iPhone screen featuring Catalyst Solutions' Website
Phone screen featuring Xpress Tech's Instagram account

Our Results

300%
increased ROI across all marketing within the first year.
See How We Did It
Lead Generation
Mastering the Buyer’s Journey: Lead Generation Tips and Tricks

Effective lead generation is rooted in a deep understanding of the buyer’s journey. By strategically mapping each stage—from the initial […]

Read more
blank square notepad next to a pen with crumbled notes next to it on a black surface
Lead Generation
Why You Aren’t Getting Any Leads

Effective lead generation is essential for any company aiming to drive growth and sustain long-term success. Whether you’re focused on […]

Read more
Bentley Winged B
Branding
Why Brand Awareness is Essential to Profit

While brand awareness might initially appear to be a less potent strategy for driving revenue, it is, in fact, a […]

Read more
White neon sign that says "YES"
Branding
Is Your Branding Working? Here’s How You Can Tell

No one likes to invest time and money into something that might not yield results. This concern is particularly relevant […]

Read more
Gold Michael Jordan Air icon
Branding Strategic Marketing
14 Brand Awareness Strategies to Boost Your Brand

Building strong brand awareness is key to long-term business success, but it requires a good amount of time and investment. […]

Read more
Person with a camera taking a photo of someone else in a desert
Branding Social Media Marketing
Micro-Influencers Can Help Grow Your Brand

In 2024’s oversaturated online space, capturing the attention of potential customers has become increasingly challenging. With countless ads competing for […]

Read more
neon sign with the word "ask" for an article about hiring the right marketing agency
Marketing Consultation
Hiring A Marketing Agency: 6 Questions to Ask

Hiring a marketing agency is a pivotal decision for businesses aiming to boost their marketing effectiveness and stimulate growth. Given […]

Read more
Rope tearing apart just a small string still attached
Strategic Marketing
Is Marketing Your Weakest Link? Solutions to 5 Common Pitfalls

Selling has become increasingly complex, with many factors influencing customer decision-making. From the impact of friends’ opinions and social media […]

Read more