marketing tactics Archives | Page 3 of 6 | Madison Taylor Marketing

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Why You Should be Vulnerable in Your Marketing

Lots of people claim they hate marketing or advertising. They think it’s obtrusive, annoying, or deceptive. We know that that’s not true — what people hate is bad marketing. It’s just like music, really. There’s music out there that speaks from the heart and says something valuable about the world, and there’s music that’s pandering to a fanbase to make a quick buck. You want to be playing the former.

Strategic Marketing

Building a Martech Ecosystem

The great thing about being in the marketing world in the 21st century is that there’s so much software to […]

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Strategic Marketing

Creating Sales Aids That Make a Difference

In the process of turning strangers into customers, marketing is only half the battle. The second half is sales, and […]

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Strategic Marketing

Push vs. Pull Marketing: Why Not Both?

Think about the last time you made a major purchase — the kind of thing that took more than a […]

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Strategic Marketing

Yes, You Need Buyer Personas. Here’s Why.

Buyer personas are a core component of virtually every marketer’s plan. They’re a fictionalized, generalized representation of your ideal customer, […]