Articles

The recently released Barbie movie has created waves, alongside the epic biopic Oppenheimer. It became a widely touted cinematic mash-up […]

User interface and user experience are the most critical aspects of any company. Good UI and UX are interdependent and […]

Personalization has become a norm rather than an exception in the modern business world. From targeted social media ads to […]

DoorDash is a popular delivery service that capitalizes on the human need (or want) for convenience. When the company first […]

Modern technology makes it possible for businesses to connect with customers on the move and across multiple devices. The seamlessness […]

There are many reasons why annual planning should be a top priority for the marketing strategy of every company. Unfortunately, […]

Technology may have become everyone’s best friend and saving grace during the pandemic, but consumers are beginning to experience serious […]

In 2020 companies had to drastically alter the way they did business and spoke to their audience, and marketers followed suit. What we’ve seen across the marketing world over the last year or so is what we’re calling the “panic pivot” — a drastic shift in strategy as marketers attempt to adapt to the new world we’re living in. Panicking is never a good thing, but pivoting is crucial.