Articles
At its essence, every transaction is identical. Consumers exchange their money for a product or service they consider of value. Countless hours have been spent by product designers, marketers, and executives identifying what price customers will pay for their product or service. However, to establish a meaningful price point, companies must consider how their customers define value, not merely what that value is.
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Whether you’re just starting out as a marketing manager or you’ve been in the role for some time, it’s never too late to learn more about how to be the best marketing manager you can be. Here’s our advice for all the marketing managers out there.
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These days, personalization requires a far more strategic approach. It's a way for you to put your messaging in context, keep your customers engaged, and alter the experience of each customer depending on their individual profile and preferences.
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It’s a fact we’ve all heard so often that it’s become a cliche — it’s more expensive to acquire a customer than it is to keep one. What this all means is that keeping customer loyalty up is vitally important to the long-term future of your business. So how do you keep your customers loyal? We’ve got some ideas.
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If you were planning on traveling to a big conference or seminar this year, chances are good that you’re going to have to watch it online instead. Here’s how to get the most out of those online events.
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One thing’s for sure — now, more than ever, you can’t afford to waste time, money, or human resources. This is the time to take a serious look at the way your marketing is being done and keep a sharp eye out for any of these major mistakes that might be holding you back.
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Your job doesn’t end when you get someone to make a purchase — in fact, it’s just beginning. Returning customers are your best source of income, given that they can bring in business themselves. In fact, the ROI on a returning or repeat customer is between five and 25 times better than that of attracting a new customer, depending on who you ask.
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Marketing is the lifeblood of your business, but it’s not foolproof. If you’re not keeping close track of your strategy, your execution, and your results, you’re just pouring money down the drain. If you’ve been spending on marketing and not seeing results, here are a few things that might be going wrong.
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