Articles

It is no surprise that B2B brands require a careful combination of sales and marketing materials for qualified leads and […]

Marketers sometimes find themselves in the unenviable position of having to convince people that what they do is necessary. Some […]

Sales and Marketing Alignment Lack of sales and marketing alignment — often called “smarketing” — isn’t a new problem. While […]

Boost Sales and Marketing Alignment by Tracking and Measuring Quantifiable Results We can’t talk about sales and marketing alignment — […]

Dashboards And Reporting If you’re not keeping an eye on your goals on a monthly (even daily) basis, you run […]

Loyal customers allow businesses to maintain steady revenue, expand, and grow. However, companies must work to earn that level of […]

It’s that time of year again — Valentine’s day. Known worldwide as a holiday for dynamic duos, Valentine’s Day is […]

Optimal customer experience contributes to the sustainability and growth of any business. The replacement of marketing funnels with dynamic flywheel […]