Articles
When you’re first starting your company, marketing is a much simpler proposition — one you can probably handle yourself with a single in-house employee. As your business grows, your marketing needs will become more complex and you may not be able to keep up. Is it time for you to bring in outside help? Here are a few signs to look out for.
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It can be a challenge to get inside the minds of your customers. But developing a successful marketing strategy requires non-stop effort to understand how your customers make decisions, what they prioritize, and what factors lead them to purchase. A crucial part of that process is understanding the buyer’s journey — the series of steps that your customers take between first becoming aware of your product and making the final decision to purchase.
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Marketing has always been an evolving industry. Technological advances have made it easier than ever to track, plan, and execute campaigns across multiple channels. This while the number of channels has grown substantially in the last decade. Planning requires considering trends in the micro and macroeconomic spaces. The COVID-19 pandemic has upended the American economy to an unprecedented extent, and social issues like Black Lives Matter and climate change have put new pressures on companies and brands to take a stand.
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When a crisis hits, many business leaders are caught flat-footed, unable to take decisive action. Generally, the reason for their inaction is the same — when everything goes wrong, the usual playbook no longer applies, which means they’re flying blind in a storm. There are some businesses, however, that seem to thrive in a crisis and emerge out the other side stronger.
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At its essence, every transaction is identical. Consumers exchange their money for a product or service they consider of value. Countless hours have been spent by product designers, marketers, and executives identifying what price customers will pay for their product or service. However, to establish a meaningful price point, companies must consider how their customers define value, not merely what that value is.
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Whether you’re just starting out as a marketing manager or you’ve been in the role for some time, it’s never too late to learn more about how to be the best marketing manager you can be. Here’s our advice for all the marketing managers out there.
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These days, personalization requires a far more strategic approach. It's a way for you to put your messaging in context, keep your customers engaged, and alter the experience of each customer depending on their individual profile and preferences.
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It’s a fact we’ve all heard so often that it’s become a cliche — it’s more expensive to acquire a customer than it is to keep one. What this all means is that keeping customer loyalty up is vitally important to the long-term future of your business. So how do you keep your customers loyal? We’ve got some ideas.
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