Articles
We know that marketing is basically the most important department in any company — of course, we’re marketers, so we’re not the most impartial group to be weighing in. In fact, marketing is often seen as a luxury by executives trying to shave a few extra dollars off their operating budgets, and that’s a mistake.
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Lots of people claim they hate marketing or advertising. They think it’s obtrusive, annoying, or deceptive. We know that that’s not true — what people hate is bad marketing. It’s just like music, really. There’s music out there that speaks from the heart and says something valuable about the world, and there’s music that’s pandering to a fanbase to make a quick buck. You want to be playing the former.
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It’s an unfortunate fact of life that a lot of businesses fail. 21 percent of businesses don’t make it past their third year, and a full half don’t last five. The ones that do last can credit their success to a number of factors.
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If you’re running a website that manages a lot of content, you need a content management system (CMS). It allows […]
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The great thing about being in the marketing world in the 21st century is that there’s so much software to […]
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In the process of turning strangers into customers, marketing is only half the battle. The second half is sales, and […]
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It wasn’t so long ago that there were only a handful of channels you could use to market your business. […]
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Integrated marketing is a simple idea with a potentially complicated plan of execution. The goal is to create marketing campaigns […]
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