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Case Studies
Advertising Case Study
Effective social media strategies, paired with precise tracking and testing, drive impressive results, boosting client engagement and reducing the costs-per click.
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B2B Case Study
Strategic alignment between sales and marketing, coupled with a comprehensive marketing approach, delivered a 300% increase in ROI.
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Banking Case Study
Consolidated marketing efforts allowed for a focused strategy, which resulted in a 91% increase in sales-qualified leads.
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Brewery Case Study
By embracing integrated marketing, this brewery orchestrated a taproom revival that not only drew more patrons through its doors but also sent sales soaring to new heights.
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Cannabis Case Study
In the tightly regulated cannabis industry, creative marketing strategies are vital for producing results. Our innovative approach significantly boosted conversions, highlighting the industry's ability to thrive.
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Demand Generation Case Study
With the help of Madison Taylor Marketing, Xpress Technologies gained millions of dollars in revenue from new customers, along with a significant increase in app downloads and website sessions.
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Education Case Study
We helped our university client connect with nontraditional students through integrated digital marketing increasing engagement by 278%
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Finance Case Study
A strategic brand revamp allowed them to stand out in a saturated market, resulting in a substantial boost in sales close rates.
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Articles
What is Customer Retention Marketing?
In the marketing world, there is a simple truth: It is easier and less expensive to retain existing customers than to find and recruit new ones. However, businesses often forget the importance of retention marketing and inadvertently fail to keep existing customers engaged, happy, and loyal.
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10 Types of Evergreen Content that Every Brand Should Consider Developing
Content is key to marketing. The challenge for many is creating content that stays fresh and relevant in the eyes […]
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How Marketing Has Shaped What We Eat At Thanksgiving DinnerÂ
Thanksgiving dinner is a magical meal anchored by turkey, gravy, and questionable casseroles. How did this feast of dysfunction come to be? Why break bread over bland starches and poultry? We can thank the marketers and advertisers of yesteryear for crafting the "traditions" we now hold dear.
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Navigating the Value Landscape: Understanding Your Customer’s Perspective
Recently, I read a thought-provoking article by the Harvard Business Review, and it’s a piece I’m eager to share. This […]
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How Consumer Behavior Changes During the Holiday Season
The holidays — a season of joy, stress eating, and financial ruin. Each year, consumers morph into tinseled spendthrifts, budget […]
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The One Cent Difference: How Price Influences Purchasing Decisions
Have you ever wondered why many price tags end with 99 cents rather than a whole dollar? If so, you […]
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Taylor Swift’s Marketing Prowess: A Masterclass for Industry Leaders
In the hyper-competitive entertainment industry, maintaining relevance and popularity over an extended period requires a keen understanding of one’s audience, […]
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10 Tips for Creating High-Performing Landing Pages
Marketing campaign landing pages are a vital aspect of most marketing campaigns because they capture user traffic and have the […]
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