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What is Customer Retention Marketing?
In the marketing world, there is a simple truth: It is easier and less expensive to retain existing customers than to find and recruit new ones. However, businesses often forget the importance of retention marketing and inadvertently fail to keep existing customers engaged, happy, and loyal.Read
How Marketing Has Shaped What We Eat At Thanksgiving Dinner
Thanksgiving dinner is a magical meal anchored by turkey, gravy, and questionable casseroles. How did this feast of dysfunction come to be? Why break bread over bland starches and poultry? We can thank the marketers and advertisers of yesteryear for crafting the "traditions" we now hold dear.Read