Articles

Salespeople tend to be resistant to changes in their routines — sales is an art form, and they often don’t appreciate the addition of cumbersome software and tracking tools to their techniques. Despite their hesitation, a CRM is one of the most valuable additions to your organization’s tech stack. A CRM can make your entire organization, from marketing to sales to service, more efficient and streamline throughout the sales process. Here’s how to convince your salespeople of the importance of a CRM.

If you’re not targeting the right audience with your marketing and branding, you’re wasting time and money to get your brand in front of people who aren’t interested. To ensure you’re reaching the right people with your marketing, there are a few things to look out for.

For a business of virtually any size or age, marketing should be a significant piece of your budget. Importantly, however, it will only achieve the desired results if you’re using it right. If your marketing budget isn’t producing results, there are a few things you can do to optimize it.

In 2020 companies had to drastically alter the way they did business and spoke to their audience, and marketers followed suit. What we’ve seen across the marketing world over the last year or so is what we’re calling the “panic pivot” — a drastic shift in strategy as marketers attempt to adapt to the new world we’re living in. Panicking is never a good thing, but pivoting is crucial.

If you’re searching for options to boost your internal marketing team here are some reasons an agency partnership may be the right solution.

Volkswagen’s joke for 2021 was to announce a rebrand from Volkswagen to “Voltswagen,” a nod to the company’s new commitment to electric vehicles. Jaguar, General Motors, and Volvo have already announced plans to phase out fossil-fuel-powered vehicles entirely, so it wouldn’t have been completely surprising to see Volkswagen follow suit. But unlike the rest of these April Fools’ Day pranks, Volkswagen’s fell flat. Here’s where they went wrong.

Keeping your existing customers happy means assisting them at every step of the way, which is why the handoff from sales to service is a crucial step. A smooth transition from sale to onboarding to the Client Services team ensures that an account is being managed properly during a vital time in the beginning of the client relationship. How can you make that happen?

Rather than siloing your departments, asking marketing to generate leads and attention and then asking sales to “go out and sell,” consider how your marketing department or agency can assist your sales team.